Category Archives: Marketing

Lead Generation Advertising Basics!

Two step lead generation is a proven way to generate new clients for any business. The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and … Continue reading

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Prospecting Letters For Property Managers!

Below are two prospecting letters for property managers. These are samples you can model for your business. These letters were designed to be mailed to a list of owners of unoccupied homes, second home owners, or any property owner who … Continue reading

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Catering Services Introduction Letter Sample!

An introduction letter for catering services can be a great tool to attract new business. An introduction letter is a sales or marketing letter which is designed to get your targeted prospects to hire you for their next event. The … Continue reading

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How To Generate Referrals From Existing Clients!

I’ve written several articles and letters on referral lead generation in several different industries. You may want to search this site to find them. But this method is another creative way to get your clients to provide referrals without personally … Continue reading

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Neighborhood Real Estate Marketing Letters!

The following sample neighborhood real estate marketing letters are a bit different than what you might expect. It’s an introduction letter sequence combined with a lead generation component. In the examples below I am using a ‘lead generation magnet’. A lead … Continue reading

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New Restaurant Introduction Letter!

Do you need a new restaurant introduction letter? If so you may want to read this short guide and letter example below. Many years ago I read a fantastic book on marketing called Mind Your Own business by a grocery … Continue reading

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How to Generate New Business With Thank you Notes, Letters, and Cards!

Having and maintaining good customer relationship is important for the growth of any business. To maintain a good relationship with customers, it’s essential to treat your customers better than your competition. Thank you notes, letters and cards are a great … Continue reading

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Referral Card Gets More Referrals!

I wanted insurance referrals, desperately. And I didn’t know what to do about it. I hated prospecting the old way. You know, cold calling and asking friends and family to buy my insurance products. So what did I do? I … Continue reading

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Real Estate Prospecting Letters To Seniors!

One of the fastest growing segments of the population is the senior demographic. After World War II ended there was a large increase in babies being born (between 1946 – 1964).  If you were born between these years congratulations, you are … Continue reading

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Realtor Marketing Letter System!

Although a realtor marketing letter system can be costly the returns can be well worth the investment. Heck, one new client can pay for one marketing system several times over so perhaps you should test direct mail yourself. There are … Continue reading

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