Sales Letter Examples and A Case Study!

In this article I am going to reveal some sales letter examples in a case study format. Mostly you are just interested in seeing the letters but it would benefit you do know the back story to these letters.

Years ago, one of my customers, Tom Roberson, actually followed the directions I laid out for him in terms of targeting small business owners in his local area, and he got at least a 20% appointment ratio with  after one follow up call (I say, ‘he actually followed my directions’ because getting clients and customers to actually follow directions is a massive challenge, which is why I rarely take clients on anymore). Some of them even called him first!

Although he was selling group legal expense plans, who cares! Any sales letter that works can easily be adapted to fit into what you want to sell.

This is the Ultimate Example of how to write a series of sales letters to get maximum results. The sales letters I wrote used “grabbers”, headlines, and a combination of a headline with grabbers. Plus, the copy really focuses on the benefits without revealing too much.

direct mail letter

It took many hours to write these sales letter examples. I agonized over the copy. And when I finally finished I came to the conclusion that when it was all said and done, I would charge a client at least $10,000 plus royalties to write them. But, now you can model them for your business, or use them as an exercise in writing ad copy.

This sales letter example is not just one letter for you to read and wonder about. I am very much opposed to sending one letter because if you think about the psychology of marketing, getting someone who doesn’t know you from Adam to do business with you from one measly letter is a huge waste of time and money (and is also the number one reason most people say, ‘Direct Mail Doesn’t Work’).

In this case study I used a sequence of not one, not two, and not three, but a sequence of 4 letters!

I digress. So I used, once again, Million Dollar Bills on the first letter this time (in some of the sales letter examples on this site I use the Million Dollar ‘Grabber’ on the third letter in the sequence).

Side Bar: Keep in mind I used 5-7 Million Dollar Bills attached with two jumbo golden plated paperclips which looks awesome! Continue reading Sales Letter Examples and A Case Study!

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Instagram for Real Estate

More people are using Instagram for their businesses. It is one of the fastest growing social media platforms with over 800 million active users world wide. Businesses will thrive utilizing Instagram with only one post of content per day but why limit your business opportunities there?

To begin an Instagram business account, build your profile. Your profile picture should be your company logo. Your company profile should also include your business name and your “username” should reflect as close as you can to your business name.

The “username” will identify your account. In the Bio section give a brief explanation of service, the business address and a link to the company’s website.

Your company should develop an Instagram social media strategy that is agreed on. Develop the strategy with a “tribe mentality”. Continue reading Instagram for Real Estate

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Vacation Rental Letters!

Once you book your guests you should use vacation rental letters to make them feel special and not just like another guest.

A good set of letters will help your guests get acquainted with your home and the area.

As a result of keeping in touch with your guests you’ll get more referrals and repeat bookings.

Below are two letters you can model for your vacation property.

Vacation Rental Welcome Letter!

Continue reading Vacation Rental Letters!

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Sales Letter Turns Business Problems Into Profits!

You can use a sales letter to turn a business problem into profits. Just about any problem can be flipped around to get more customers in the door and to get current customers to buy more products and services from you.

I have a real life example to share with you. We used to own tanning and spa businesses with spray tanning machines. The machines we owned were called MyMyst by Mystic Tan.

We had a massive problem with our MyMyst Booths. They were not working properly. Sometimes they worked, and sometimes they didn’t. It got so bad that customers were actually calling in before their appointments to be sure they were working properly.

So after we finally got some good news from Mystic Tan (see the letter), we turned it around to benefit ourselves and our customers.

Every business has it’s problems. And there is almost always a way to turn the tables on a problem and turn it into an advantage.

Problems Into Profits Sales Letter Example!

Continue reading Sales Letter Turns Business Problems Into Profits!

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Job Prospecting Letter!

A job prospecting letter, also known as a letter of interest, is a tool used to uncover employment opportunities by targeting the business you are interested in working for and sending them a letter (three examples are below). It is not a cover letter.

A letter of interest explains why they (the potential employer) should interview you and consider you for a position in their company.

A cover letter is something that describes the contents of another document, namely a resume. It’s usually a boring form letter that does very little in terms of actually selling your skills and talents.

How To Mail and Follow Up On Your Job Prospecting Letter / Inquiry Letter!

First, you have to find the name and title of the person you want to send your letter to. This person must be in charge of hiring, or at least have a great deal of influence when it comes hiring. Continue reading Job Prospecting Letter!

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Sales Letter For A Clothing Store!

You want to write a sales letter for a clothing store that will attract new clients but you’re not sure how to do it. I know, you have all kinds of fantastic dresses, tops, jeans, and much more at great prices, but you don’t know how to explain all this to your potential customers in a way that will get them to come to your store.

Or, maybe you have high end clothes and want to get wealthy people into your store to buy something.

I know it can be frustrating writing a clothing store sales letter so let me help you with some tips and a sample letter.

Before You Send Your Sales Letter For A Clothing Store You Have To Identify Your Target Audience First.

Continue reading Sales Letter For A Clothing Store!

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New Product Sales Letter!

In this new product sales letter example I am using a new beauty product as the subject. I created a make believe new anti aging cream and quickly wrote some ad copy to promote it.

The letter needs a little work but it does serve as a good model or starting point for a project that I may be working on soon. Please read the letter and leave your comments or suggestions, or model it for your own new beauty product promotion.

If I get enough comments on it I’ll write another one below it promoting a totally different product.

New Beauty Product Sales Letter Sample!

Gets Rid Of Puffy Eyes and Fades Wrinkles In Under 24 Hours Continue reading New Product Sales Letter!

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Graphic Design Sales Letter!

A graphic design sales letter should not be loaded with samples of your work. In fact, less is better.

A letter should focus more on explaining the benefits of your services rather than showing how great you are at graphic design.

Certainly people want to see your work. But you also need to guide your audience to take action and call you or hire you (or ad themselves to your mailing list, request more information etc.) This requires you to provide your prospective clients a reason why they should call you, hire you, or get your freebie.

Graphic Design Sales Letter Sample!

Recipients Name
Address
City, State Zip

Dear (Name),

Are your online and offline marketing pieces converting prospects into paying clients? Continue reading Graphic Design Sales Letter!

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Interior Design Sales Letter!

A well written Interior Design sales letter can help you grow your client base. But it must be mailed to the right list.

Be sure to read the Interior Design marketing tips below after you read the marketing letter.

Interior Design Sales Letter Example!

Recipients Name
Address
City, State, Zip

Dear Name,

Do you have a vision of what you want your home to look like but not sure how to bring it to life? Continue reading Interior Design Sales Letter!

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SEO Sales Letter Samples!

You might be surprised to know that a seo sales letter can be an effective client attraction tool.

You probably think you need to focus your attention online to get new clients. But that’s what everyone else is doing. I’m not saying you should stop using online marketing tools. I am saying that since everyone else is focused online you can take advantage of this and use direct mail because you’ll have less competition in your prospects mailbox.

You should test direct mail to a well selected group of businesses because most people in your business are not using it, or if they are they are not doing it right.

SEO Sales Letter Sample!

Continue reading SEO Sales Letter Samples!

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Cleaning Business Marketing Letters!

Cleaning business marketing letters (for use with direct mail) can be as effective or even more effective than word of mouth and the Internet to attract new clients.

If you use direct mail properly and in conjunction with your online methods (including email) you should see a steady stream of new business. You might even get more business than you can handle.

Most maid service and house cleaning businesses simply list their services on a piece of paper and hope to get a call.  But if you attempt to hit some emotional hot buttons then you may get a better response.

The first letter below is a good example of how to use emotion (the benefits of saving time) to get people drawn into your letter and to hopefully respond.

Take look at the letters and then be sure to read the additional marketing tips below them.

Cleaning Business Marketing Letters (Samples)!

Recipients Name
Address
City, State, Zip

Dear (Name),

I know how busy you can get. You have chores to do, a dog to walk, friends to see, laundry to fold, dishes to be scrubbed, and the list goes on and on.

So let me help you free up some of your valuable time by doing the house cleaning for you.

My name is (Name) and I own (Name Of Business). Myself and my staff are highly trained home cleaning experts and we are very flexible when it comes to scheduling around your needs. 

We can dust, vacuum, mop, clean, tidy your things up, change your bed sheets and linen, make beds, clean your kitchen, clean your refrigerator and oven, and more. And we will clean your home in a friendly and comfortable manner.

Whether you need a regular mini-cleaning, a super deep cleaning, or a little bit of both, we will gladly take care of it for you and go the extra mile to be sure you are more than satisfied with the results.

Please look us up on Yelp or Google and you’ll see we have the best ratings from clients in (Name of City).

Myself and my staff will do everything you need us to do to help you get some of your valuable time back so you can do more of the things you want to do. Maybe you’ll even finish up that project you wanted to work on in the garage.

If you would like more free time and you want to come home to a tidy, freshly cleaned and deodorized home, please call me at 555-555-5555 to schedule a mutually convenient time to meet and go over you cleaning needs.

I look forward to meeting you!

Name
Business Name
Contact Information

PS: Use the coupon that is enclosed to get an extra 27.5% off your first super cleaning or regular mini-cleaning cleaning (please note that there is an expiration date on the coupon so don’t wait too long!)

Promotional Item ‘Grabber’ House Cleaner Sales Letter Example!

The example below is using what’s called a ‘grabber’ on the letter (or in the envelope) to grab the attention of the reader.

They are proven to improve response to marketing campaigns because they draw people in by their uniqueness and ‘wow’ factor.

People often use promotional items as grabbers like the one used as an example below. Not only does it grab attention but it’s also a useful item that has a long shelf life (it has your business name and contact information on it).

There are thousands of grabbers and promotional items you can use in your marketing. The one in the letter below is an example only. You can try any other lower cost alternative. Just be sure to tie in the grabber (promotional item) with your marketing message.

Recipients Name
Address
City, State, Zip

Dear (Name),

As you can see I’ve attached a digital clock to this letter. Why have I done this? Actually there are two reasons:

1. I have something very important to tell you and I wanted to some way to grab your attention.

2. Since what I want to tell you is about saving time I thought that this clock was particularly appropriate.

Would you like some extra time to do get some projects done, play a round of golf, or enjoy some ‘me time’? If the answer is an emphatic ‘Yes’ then I have good news for you.

As you are probably well aware, cleaning the house and tidying up is a time consuming, labor intensive chore that requires regular attention. Please allow myself and my staff to take this burden off your shoulders so that you can get some valuable time back and enjoy yourself more.

My name is (Name) and I am the owner of (Name of Cleaning Business). Myself and my staff are highly trained, reliable, and friendly house cleaning specialists with an impeccable track record. For example:

Testimonial
Testimonial
Testimonial

As you can see we are very good at what we do, trustworthy, and as flexible as you need us to be, and we clean in a friendly and comfortable manner.

We can do a regular mini-cleaning or a super deep cleaning on a weekly, or bi-monthly basis. And if you just need a one time cleaning we can do that as well.

Please call me at 555-555-5555 anytime 24 hours and so that we can schedule a time to discuss your cleaning needs, or if you need us right away I can arrange that too. Whatever you need.

I look forward to meeting you!

Sincerly,

Name
Business Name
Contact Information

PS: Use the coupon that is enclosed to get an extra 27.5% off your first super cleaning or regular mini-cleaning (please note that there is an expiration date on the coupon so don’t wait too long!)

Cleaning Business Marketing Tip!

  • Before you mail anything make sure you buy a high quality, targeted mailing list. For example, you probably want to target people who own homes. These people usually have money. If you choose the right age group then they are also probably busy professionals.
  • Try niche marketing. For example, instead of just targeting homeowners try targeting a group of people who share something in common. If you are targeting people in a small city then you should choose a niche that is likely to have a lot of people in it. For example, if you target airline pilots the list will probably be very tiny (but you never know). But there are probably a lot of contractors in just about any town or city. Here’s another way to look at this; perhaps you have a hobby and you can write a letter to people in your area who are also interested in that hobby. Maybe you like crochet, tennis, biking, or playing guitar? Another example: target realtors. They always need people to clean the homes for open houses and clients who are moving.
  • Adjust your letter (the content, or ad copy) to your niche group and test a mailing to them.
  • Don’t mail once and forget about it. Mail to your list two to four times in a sequence. For example, The first letter has a coupon in it and it has an expiration date. Mail once per week or every two weeks right up until the deadline on the coupon, and refer to this deadline in your letter.
  • Keep everyone who is interested in your services, current clients, past clients, etc. on a mailing list and send them an offer and/or a newsletter once per month.
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