Two step lead generation is a proven way to generate new clients for any business. The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and it can easily be modified for online advertising). It is aimed specifically at prospects. Good…
Tag: direct mail
Commercial Real Estate Prospecting Letters!
Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice. Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will…
Print Newsletter Marketing Tips!
I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations. I am particularly partial to print newsletters because businesses are not using them, they make a bigger impact on your clients…
Trade Show Follow Up Letter Sample
Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales. One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from. I’ll leave…
Direct Resposne Rates: Do You Have Measurable Results?
One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress. This will let you know if your sales campaign is effective or if you’re wasting time and if so, in what areas. Who knows, maybe you have a fantastic sales letter and…