Tag Archives: direct mail

Lead Generation Advertising Basics!

Posted on August 19, 2018 by Brian

Two step lead generation is a proven way to generate new clients for any business. The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and … Continue reading →

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Commercial Real Estate Prospecting Letters!

Posted on June 19, 2018 by Brian

Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice. Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing … Continue reading →

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Print Newsletter Marketing Tips!

Posted on February 1, 2017 by Brian

I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations. I am particularly partial to print … Continue reading →

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Trade Show Follow Up Letter Sample

Posted on September 8, 2012 by Brian

Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales. One of the tools you’ll need is a trade … Continue reading →

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Direct Resposne Rates: Do You Have Measurable Results?

Posted on June 15, 2012 by Brian

One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress. This will let you know if your sales campaign is effective or if you’re wasting time and … Continue reading →

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