Do you need a new restaurant introduction letter? If so you may want to read this short guide and letter example below.
Many years ago I read a fantastic book on marketing called Mind Your Own business by a grocery store owner and marketing guru, Murray Raphel. In this book were several different real life and effective marketing strategies that were used by different businesses. I don’t remember any of them except one.
The one I remember was a was a simple but powerful introduction letter that a new Deli owner sent to small businesses in the area. I remember this letter because it had a great headline and an even better offer.
The new restaurant introduction letter headline went something like this:
“Who Says There’s No Such Thing As a Free Lunch?”
Now that is a catchy and effective headline.
The rest of the letter introduced the new Deli that this man was opening up and how the recipient of the letter could get a free lunch. In fact, I believe he was offering a free lunch to everyone who works at the small business, or at least two or three others, but I am not sure.
I know what you are thinking, ‘No way I’m giving away food like that’. But if you think about what this deli owner is doing, it’s brilliant. He is operating on the premise of giving and receiving.
He is offering a free lunch to the owner of a business and at least several of his or her employees that are nearby. Why is this important? Because a business owner has influence, and usually money. So he is targeting the right people. Not just some person off the street that doesn’t own anything or have any money.
So when these people come to his Deli he is getting a customer that will probably come back over and over for years. And the business owner will tell his or her friends and associates about the new Deli and in a short period of time he will get a steady stream of new business. Plus, he or she will do it much quicker than if they simple hung a shingle and waited for customers and relied on solely social media.
I hope you are getting the lesson here; target your ideal prospect and give them an offer they can’t refuse. Assuming you have an amazing product (lunch, dinner etc.), the people you target will come back and they will help you spread the word quickly.
And please, don’t forget to get the names and addresses of everyone that comes to your restaurant! This way you can continue to market to a list of people that already like your restaurant and have spent money there. This is the best list money can buy…a list of customers who are spending money and like what you do.
New Restaurant Opening Letter Example!
Whoever Said ‘There’s No Such Thing As A Free Lunch’ Never Got This Letter!
Dear (Name),
My name is Bob and I am the owner of Bob’s Brisket. I personally want to introduce you to my delicious homestyle, slow cooked meats.
I want to offer you a free, no strings attached lunch that includes a full rack of ribs or brisket, mashed potatoes (the gravy is to die for), corn on the cob, and a fresh garden salad.
But that’s not all. You’ll also get a slice of our homemade cheesecake or apple pie.
And I’m not done yet. I want you to take 5 of your employees, friends, or family and they will get the exact same thing – FREE!
I know it sounds too good to be true, but it’s the real thing. A free lunch on me!
The reason I want to do this is because I am so convinced that you will fall in love with my slow cooked meats, side dishes (and don’t forget the gravy, it’s awesome!) and deserts that you will tell all your friends and associates about Bob’s Brisket. It’s that simple.
To get your free lunch as described above please use the attached coupons (there should be 6). By the way there is an expiration date so don’t forget to come as soon as possible.
I can’t wait to personally serve you 🙂
Sincerely,
Bob