Neighborhood Real Estate Marketing Letters!

The following sample neighborhood real estate marketing letters are a bit different than what you might expect. It’s an introduction letter sequence combined with a lead generation component.

In the examples below I am using a ‘lead generation magnet’. A lead generation magnet is usually an information product like a book, report, or guide which has a high perceived value. It also helps establish you as an expert in your industry.

Side Bar: you should have several ‘magnets’ available to use in different niches, but that is a separate conversation.

In the neighborhood real estate marketing letter examples below we are contacting our make-believe neighborhood (farm) with a simple introduction and a special offer.

[Be sure to read the additional tips below the letters].

Sample Real Estate Introduction Marketing Letter To Get Listings #1:

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Real Estate Farming Letters!

A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood.

My recommendation is to include a promotional item with your contact information on it. Make sure that this gift item is something that your neighbors can use over time so that your name is still in front of your neighbors weeks after they put your letter in the recycling bin.

Neighborhood Real Estate Farming Letter Sequence Sample #1:

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