Instagram for Real Estate

More people are using Instagram for their businesses. It is one of the fastest growing social media platforms with over 800 million active users world wide. Businesses will thrive utilizing Instagram with only one post of content per day but why limit your business opportunities there?

To begin an Instagram business account, build your profile. Your profile picture should be your company logo. Your company profile should also include your business name and your “username” should reflect as close as you can to your business name.

The “username” will identify your account. In the Bio section give a brief explanation of service, the business address and a link to the company’s website.

Your company should develop an Instagram social media strategy that is agreed on. Develop the strategy with a “tribe mentality”. Continue reading Instagram for Real Estate

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Commercial Real Estate Prospecting Letters!

Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice.

Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will stand out more than it did prior to the popularity of online marketing.

Plus, nothing will ever replace a real piece of paper with your actual signature. It’s more personal than email and therefore it will make a bigger impact than a simple email.

Don’t get me wrong, you should continue with online marketing because it works and it’s relatively low cost (relatively speaking). But if you take the time to combine it with offline direct mail marketing, and you do it properly, you should see quality results.

6 Tips For Commercial Real Estate Direct Mail Marketing!

1. Find a good list. Make sure it’s an up to date list and it’s highly qualified for your purposes.

2. Keep it pithy. Don’t write a super long and boring letter.

3. Don’t put your logo on the envelope. It says ‘junk mail’ and it gets trashed before it’s even opened.

4. Sequence. Don’t send one letter and give up. Send a series of letters and postcards. Some of the best letter systems use a sequence of three to four letters sequenced 7-10 days apart. All non responders get a mailing every month.

5. Lumpy mailings. Consider putting a promotional item in your envelope in at least one of your mailings. This makes your envelope look and feel lumpy. It’s proven to increase open rates. Plus, you have the added benefit of getting your name in front of your prospect for weeks and months if you use a promotional item that has a long shelf life.

6. Send a newsletter. After you send your sequence of mailings and perhaps another followup letter or postcard, send a monthly newsletter. I am constantly harping on using this method because it’s a great tool and nobody is doing it!

Customized Sample Prospecting Letter For Commercial Realtors!

Continue reading Commercial Real Estate Prospecting Letters!

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Real Estate Email Marketing Tips and Techniques!

In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business.

Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web.

Surveys show that it generates more sales and revenue than even the social media and tech giants like Google, Twitter, and Facebook. What could be more amazing than being able to spend just one dollar to generate up to $40 in sales?

Image Source.

The problem, however, is that most people do not really know how to market through emails the right way. There is a fine line between driving engagement through email marketing and actually spamming people’s inboxes. Continue reading Real Estate Email Marketing Tips and Techniques!

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Social Media Lead Generation Basics For Real Estate Agents!

The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today.

There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your band of prospects.

Regrettably, the crowded nature of the social media is also it’s undoing. Now, you have to do more than just posting something on these networks to be able to engage your followers. There are best practices to follow – which are precisely what this guide is about.

Facebook Lead Generation.

This giant network boasts well over 2 billion monthly active users. That’s a huge community of potential customers for your real estate business, which is why it should be top on your list of networks to include in your social media strategy.

Start by creating a business page to start building a fanbase. Once everything checks out, you can begin posting content that you want your followers to engage with. These could be local market updates, selected gossip that may affect the locality, neighborhood news, restaurant reviews and more.

You could use a suitable tool to schedule and publish your Facebook posts automatically to save you some time, but don’t forget to check your page from time to time to respond to comments and user queries.

The form of content to post on Facebook

Articles are great for posting on Facebook. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic.

However, real estate is an incredibly visual industry, and people will engage more with videos, images and other visual media than they will with text. Besides, visual content typically gets shared more than twice as much as Facebook posts without pictures. Continue reading Social Media Lead Generation Basics For Real Estate Agents!

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Letter Requesting Email Address!

If you need a letter requesting an email address for marketing purposes consider modeling the example below.

In the sample letter we used a realtor as the person requesting the email address from clients and prospects.

In real estate it’s very common to get a prospects email address from an open house or a casual meeting.

It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.

Another common problem with gathering email addresses is that people change their email and they don’t let you know.

The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.

As always, don’t send one letter. Sequence your letters.

Letter Requesting Email Address!

Continue reading Letter Requesting Email Address!

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Open House Follow Up Email Letters and Tips!

Open house follow up letters are essential to your success in real estate.

If you don’t follow up consistently (and to it well) you will leave many opportunities on the table.

Here Are Three Open House Follow Up Email Samples:

Continue reading Open House Follow Up Email Letters and Tips!

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Prospecting Letters For Property Managers!

Below are two prospecting letters for property managers. These are samples you can model for your business. These letters were designed to be mailed to a list of owners of unoccupied homes, second home owners, or any property owner who is renting their property or wants to rent their property. You can get such lists from a mailing list company or a title company.

Another list you should consider using are expired listings. These are widely available, or you can get them for free if you are a licensed Real Estate agent through the MLS.

Sample Prospecting Letters For Property Managers!

Continue reading Prospecting Letters For Property Managers!

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I Have A Buyer For Your Home Letter!

If you have clients that want to buy a home take them on a thorough tour and write down the addresses of every home they liked. Then, get the actual names of the owners of the homes. This is very easy. You can go to a list company or look up the tax records online.

The reason you want the real name is because if you have anything other than the actual owners names on the letter it looks like it was spit out by a computer and not a real person.

The more ‘real’ and personalized the letter is the better your chances are of getting a response.

Sample I Have A Buyer For Your Home Letter.

Continue reading I Have A Buyer For Your Home Letter!

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Neighborhood Real Estate Marketing Letters!

The following sample neighborhood real estate marketing letters are a bit different than what you might expect. It’s an introduction letter sequence combined with a lead generation component.

In the examples below I am using a ‘lead generation magnet’. A lead generation magnet is usually an information product like a book, report, or guide which has a high perceived value. It also helps establish you as an expert in your industry.

Side Bar: you should have several ‘magnets’ available to use in different niches, but that is a separate conversation.

In the neighborhood real estate marketing letter examples below we are contacting our make-believe neighborhood (farm) with a simple introduction and a special offer.

[Be sure to read the additional tips below the letters].

Sample Real Estate Introduction Marketing Letter To Get Listings #1:

Continue reading Neighborhood Real Estate Marketing Letters!

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Real Estate Introduction Letter To Friends!

The most difficult part of being a real estate agent is getting new clients, especially when you are just starting out. The challenge of acquiring new clients is one reason there is such a significant turnover rate in the industry.

The good news is that there are numerous methods and techniques that will help you generate prospects over time. Some of them are free, some are low cost, and many are very expensive.

So where do you start? One place you should consider is farming your current network of friends and family. These are the people that know you, trust you, and like you so it is a very logical place to begin your prospecting.  But you don’t want to come off as pushy or entitled.

Send a personalized letter. If you send the same letter out to all your friends and family they are really going to be annoyed because they’ll sniff out what you are trying to do and you’ll tarnish your reputation. I recommend you write one or two personal letters every day and mail them to each and every person you know.

After you send out all your letters then you should put them on your newsletter list and mail a newsletter once a month, or at the very least six times per year.

Sample Real Estate Introduction Letter To Friends!

Dear (Name), Continue reading Real Estate Introduction Letter To Friends!

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