Open House Follow Up Email Letters and Tips!

Open house follow up letters are essential to your success in real estate.

If you don’t follow up consistently (and to it well) you will leave many opportunities on the table.

Here Are Three Open House Follow Up Email Samples:

Thank you for stopping by my open house at xxxxxxxx, it was great meeting you! I’ve signed you up on my website so now you have direct access to properties available on the market today.

As we discussed, I often hear about properties coming soon or off-market through my agent network, and I’ll share those with you as they come along.

In the meantime, please call or email me if you see a property you like and I’ll set up a time we can go see it. I look forward to helping you find a home in xxxxxx!

Often we will customize the open house follow up letter to be more specific, depending on what stage they are in the process, or what they are looking for. But this is generally what I send, and then I set them up on listing alerts that are automatic through my companies system.

Alternative Email #2:

Hi Name,

Thanks for coming to my open house at (address), it was a pleasure to speak with you.

From what I understand you are looking for a four bedroom three bath home in the $550,000 range, and you would like a large backyard for your three under 12, right? If that is not correct please let me know.

I have you on an auto alert program through my company which gives you access to all the properties on the market today.

If you see something of interest please let me know and I’ll go to the property myself and check it out. Or, we can all go together. If you have a tough schedule I can check it out (and if necessary take a video and some pictures when I’m there) and I’ll give you the run down on the property.

I will be searching for you as well. Sometimes a home will be listed ‘off market’ and if something like this comes along I’ll let you know right away.

If you have any questions or concerns please don’t hesitate to call or email me anytime. Thanks again!



Alternative Email #3:

Dear Name,

Thank you for attending my open house at (address) on Sunday, May 5th. It was nice speaking with you and your husband.

I understand that you are looking for a 3 bedroom 2 bath home and you are open to a fixer in the $400,000 price range, right?

I signed you up on our notification system for homes that fit your needs so when one comes on the market you will be notified. In the mean time I am going to keep an eye out for homes that come off market and I’ll let you know if and when that happens.

If you find something you are interested in let me know and I’ll go check it out myself and report back to you or we can arrange a time to look at it together.

In the meantime please feel free to call me anytime or email me with any questions or concerns.

Thanks again,


Guerrilla Open House Follow Up Tips:

Send a personal note. E-mail is great but it’s not nearly as personal as a written note or letter. When you take the time to write a note or a letter to a prospective client it separates you from the rest because everyone gets complacent with email and online tools.

Along with a note or letter send a copy of your newsletter, special report, or book that you’ve written. This will really make an impact, establish you as the expert, and separates you so far from the rest of the agents that don’t have a newsletters, special reports, or a book.

Who do you think someone is going to keep as an agent and send referral too? The average agent who sits behind their computer sending emails, or the agent that not only sends emails but also sends personal notes or letters, a monthly newsletter, and special reports like, ‘5 Home Improvements That Add The Most Value To Your Home!’, and ‘Exterior Home and Landscaping Projects That Won’t Break The Bank!’

Follow up consistently. I can’t tell you how many times I’ve heard people say that their agent wasn’t paying very much attention to them and never heard from them except for the automated listing notification emails from their brokers website.

Send a newsletter and/or a letter every month to all of your current clients and prospective clients. And this is on top of your regular communications with them.

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