If you need a letter requesting an email address for marketing purposes consider modeling the example below.
In the sample letter we used a realtor as the person requesting the email address from clients and prospects.
In real estate it’s very common to get a prospects email address from an open house or a casual meeting.
It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.
Another common problem with gathering email addresses is that people change their email and they don’t let you know.
The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.
As always, don’t send one letter. Sequence your letters.
Letter Requesting Email Address!
Date
Recipient Name
Street Address
City, ST ZIP Code
Dear Recipient Name:
I am (your name), and I represent the highly respected (name of real estate agency).
Whether you are purchasing or selling a home or other property we are a company that understands your goals and knows what it takes to make your dreams come true.
We are a group with years of experience and extensive familiarity with the local market. Even so, we continually refine our techniques and adapt to the changing real estate market.
Because of our knowledge, experience, and dedication, we generate successful results.
If you kindly share your e-mail address with us, I would like to share updates and tips that I have put together primarily to assist you. These tips will include such topics as:
- Home improvement tips and techniques
- Market trends
- Staging tips
- How to get the most money for your home
- How to buy a home (for first time or repeat home buyers)
- Vacation property tips
- Real estate investment advice
- Negotiation Tips
- And much more!
To take advantage of these updates and tips, please feel free to e-mail me at (your e-mail address) or phone us at (your phone number). I look forward to hearing from you!
Best Regards,
Name
Title
Company Name
Street Address
City, ST ZIP Code
Contact Information
PS: I authored a special report called ’21 Home Improvement and Landscaping Projects That Add The Most Value To Your Property’. If you or someone you know would like this free report mailed please call my 24 hour voicemail or email you or your friends mailing address to (email address).
Letter Requesting A Client or Prospects Email Address!
This letter was slightly re-written to adjust to the fact that the agent actually knows the person or has met the person and they showed some interest in buying or selling a home.
Date
Recipients Name
Street Address
City, ST ZIP Code
Dear Recipients Name,
My name is (Name). I am the realtor you spoke with about property in (Name of City). I am writing you because I have marketing information and updates that I think will be useful and relevant to your selling or buying endeavors.
If you will kindly share your mailing or e-mail address with me, I would like to keep you informed by sharing updates and tips that I put together primarily to assist you.
I think you will find these tips to be helpful and pertinent to your selling or buying ventures. The types of topics covered are:
- Home improvement tips and techniques
- Market trends
- Staging tips
- How to get the most money for your home
- How to buy a home (for first time or repeat home buyers)
- Vacation property tips
- Real estate investment advice
- Negotiation Tips
- And much more!
To take advantage of these updates and tips, please feel free to contact me in one of three ways; please e-mail me at (your e-mail address), or you can phone us at (your phone number). Lastly, you can send a letter to me at the above address.
I look forward to hearing from you!
Best Regards,
Your Name
Company Name
Street Address
City, ST ZIP Code
PS: I authored a special report called ‘Ten Deadly Mistakes First Time Homeowners Make and How To Avoid Them’. If you or someone you know would like this free report please call my 24 hour voicemail or email your mailing address to (email address).