Cold calling businesses is an essential strategy for sales representatives. You can’t make sales if you don’t generate leads and consistently follow up, right? And the old school techniques of prospecting still work; some sales reps get on the phone and dial for dollars, some pound the pavement, others do both. But you can make…
Tag: million dollar bill
Find A Business For Sale Using A Simple Letter!
12 years ago my wife wanted to buy a business. She was working for a massive telecommunications company at the time and she was burned out from the constant salary cuts and long hours. As a result, we decided to look for a business for sale that she was interested in and that she felt…
The Million Dollar Bill Sales Letter!
Many moons ago, Robert Collier created the first dollar bill letter. And he used it during the 1920’s! Yes, that’s right. During the 1920’s he attached a dollar bill to thousands for sales letters which were marketing a non-profit organization. In the 1920’s, a dollar was worth a little more then $11. So including printing…
What to Include with the Sales Letter!
Wait, don’t mail that letter yet! Why waste your time and efforts when you can include some additional sales material. Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products….