Having and maintaining good customer relationship is important for the growth of any business. To maintain a good relationship with customers, it’s essential to treat your customers better than your competition.
Thank you notes, letters and cards are a great way to get new and old customers coming back for your services. Below are a few ideas on how to use thank you notes, letters and cards to ensure you’ve got a steady flow of customers to your new business.
Thank You Letters
Letters are a good business tactic to keep in touch with clients while generating a new business. Letters can be used in every business imaginable from real estate and insurance to flower shops and bakeries and everything in between. Continue reading How to Generate New Business With Thank you Notes, Letters, and Cards!
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Below are two of several salon thank you letters we used in our salon and spa which we owned for 10 years.
We sent thank you letters within 24 hours of a client buying a service from us, and we sent a specific letter associated with the service that was purchased. For example if a new client bought a body wrap package we had a thank you letter just for that service, or if they bought a Mystic Tan sunless tanning package we had a Mystic tan thank you letter, etc. etc.
Each thank you letter has a purpose:
1. To show how appreciative we are for the clients business.
2. To build a stronger relationship (every contact is important).
3. To upsell.
Formatting: Keep in mind that we had the letters formatted with a picture to the left of the headline and under each picture there was a caption. We also separated sentences, used bolding when appropriate to keep ‘skimmers’ interested and often used sub-headlines as well (see the example at the very bottom of this page).
Here Is Our Tanning Package Thank You Letter! Continue reading Salon Thank You Letter Examples!
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Below is a good, basic introductory contractor marketing letter that you can model. I suggest you use this as a first step on your sequence, and mail at least one or two more letters, or postcards. Sequencing a series of letters that draws attention to each previous letter – using grabbers – is a proven way to boost response.
After all, one new client will more than pay for a three sequenced mailing to 5 or 10 thousand people. If you use this lifetime value of your client as a factor in your business you’ll find that market consistently is going to be one of your most profitable endeavors.
Side Bar: Send letters and thank you notes to all of your current clients NOW, because you’ll impress them and get new business and referrals as a result. I know dozens of contractors and none of them do this. But when the handful of contractors I asked to do this, they started getting more business than they could handle. But of course, they were able to grow their businesses and focus more on the fun marketing stuff: direct mail, newsletters, internet, social media, etc. Continue reading Contactor Marketing Letter Sample
Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales.
One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from.
I’ll leave all the details on how to properly generate qualified leads for a later date. But for now I want to show you a sample follow up letter for a salon and spa tradeshow. Keep in mind that you can model this letter for any industry. And also keep in mind that you should have a sequenced follow up. Don’t just send one letter. Use a sequence of letters and postcards (and phone and email followup as well) until they buy.