A series of real estate investor prospecting letters might get a better response than a mailing from a regular realtor. The reason for this may be obvious. You don’t have a commission plan and most deals don’t require any closing costs. This equates to a potentially better deal for both the buyer and seller, and…
Tag: sales letters
Financial Advisor Email Marketing!
Financial advisor email marketing is a sophisticated subject because there are many different ways of using email to generate new clients and to nurture current client relationships. In this article I will discuss how to use email to get new clients through lead generation. In a future article I will discuss how to use cold…
Prospecting Letters For Property Managers!
Below are two prospecting letters for property managers. These are samples you can model for your business. These letters were designed to be mailed to a list of owners of unoccupied homes, second home owners, or any property owner who is renting their property or wants to rent their property. You can get such lists…
Neighborhood Real Estate Marketing Letters!
The following sample neighborhood real estate marketing letters are a bit different than what you might expect. It’s an introduction letter sequence combined with a lead generation component. In the examples below I am using a ‘lead generation magnet’. A lead generation magnet is usually an information product like a book, report, or guide which has…
Real Estate Prospecting Letters To Seniors!
One of the fastest growing segments of the population is the senior demographic. After World War II ended there was a large increase in babies being born (between 1946 – 1964). If you were born between these years congratulations, you are a Baby Boomer. Baby Boomers also have a high home ownership rate. I came to…
Financial Planner Prospecting Letter Samples!
Below are two different types of financial planner planner prospecting letters. The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients. The second letter is a more aggress emotional direct response marketing lead generation letter. Financial Planner Introduction Letter #1….
Life Insurance Prospecting Letter Samples!
Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right list. There’s an old saying (I’m paraphrasing), ‘I don’t know one way to get 100…
How To Mail Your Sales Letters!
The best way to mail your sales letters is as follows: Send them 7-10 days apart and follow up on the phone (to businesses) after the million dollar bill letters is sent, or whatever grabber you choose as your final letter. You will make a bigger impact if you send the final grabber letter by…
Thank You Sales Letter Examples!
Thank You sales letters are very effective. We use them daily in our salon and spa business, and in our email internet marketing endeavors with great success. There are many ways to write a thank you letter. But it all depends upon your objective: Do you want your current client or prospect to come back…
Sales Letter Examples and A Case Study!
In this article I am going to reveal some sales letter examples in a case study format. Mostly you are just interested in seeing the letters but it would benefit you do know the back story to these letters. Years ago, one of my customers, Tom Roberson, actually followed the directions I laid out for…