Job Prospecting Letter!

A job prospecting letter, also known as a letter of interest, is a tool used to uncover employment opportunities by targeting the business you are interested in working for and sending them a letter (three examples are below). It is not a cover letter.

A letter of interest explains why they (the potential employer) should interview you and consider you for a position in their company.

A cover letter is something that describes the contents of another document, namely a resume. It’s usually a boring form letter that does very little in terms of actually selling your skills and talents.

How To Mail and Follow Up On Your Job Prospecting Letter / Inquiry Letter!

First, you have to find the name and title of the person you want to send your letter to. This person must be in charge of hiring, or at least have a great deal of influence when it comes hiring. Continue reading Job Prospecting Letter!

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Graphic Design Sales Letter!

A graphic design sales letter should not be loaded with samples of your work. In fact, less is better.

A letter should focus more on explaining the benefits of your services rather than showing how great you are at graphic design.

Certainly people want to see your work. But you also need to guide your audience to take action and call you or hire you (or ad themselves to your mailing list, request more information etc.) This requires you to provide your prospective clients a reason why they should call you, hire you, or get your freebie.

Graphic Design Sales Letter Sample!

Recipients Name
Address
City, State Zip

Dear (Name),

Are your online and offline marketing pieces converting prospects into paying clients? Continue reading Graphic Design Sales Letter!

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Interior Design Sales Letter!

A well written Interior Design sales letter can help you grow your client base. But it must be mailed to the right list.

Be sure to read the Interior Design marketing tips below after you read the marketing letter.

Interior Design Sales Letter Example!

Recipients Name
Address
City, State, Zip

Dear Name,

Do you have a vision of what you want your home to look like but not sure how to bring it to life? Continue reading Interior Design Sales Letter!

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SEO Sales Letter Samples!

You might be surprised to know that a seo sales letter can be an effective client attraction tool.

You probably think you need to focus your attention online to get new clients. But that’s what everyone else is doing. I’m not saying you should stop using online marketing tools. I am saying that since everyone else is focused online you can take advantage of this and use direct mail because you’ll have less competition in your prospects mailbox.

You should test direct mail to a well selected group of businesses because most people in your business are not using it, or if they are they are not doing it right.

SEO Sales Letter Sample!

Continue reading SEO Sales Letter Samples!

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Commercial Real Estate Prospecting Letters!

Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice.

Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will stand out more than it did prior to the popularity of online marketing.

Plus, nothing will ever replace a real piece of paper with your actual signature. It’s more personal than email and therefore it will make a bigger impact than a simple email.

Don’t get me wrong, you should continue with online marketing because it works and it’s relatively low cost (relatively speaking). But if you take the time to combine it with offline direct mail marketing, and you do it properly, you should see quality results.

6 Tips For Commercial Real Estate Direct Mail Marketing!

1. Find a good list. Make sure it’s an up to date list and it’s highly qualified for your purposes.

2. Keep it pithy. Don’t write a super long and boring letter.

3. Don’t put your logo on the envelope. It says ‘junk mail’ and it gets trashed before it’s even opened.

4. Sequence. Don’t send one letter and give up. Send a series of letters and postcards. Some of the best letter systems use a sequence of three to four letters sequenced 7-10 days apart. All non responders get a mailing every month.

5. Lumpy mailings. Consider putting a promotional item in your envelope in at least one of your mailings. This makes your envelope look and feel lumpy. It’s proven to increase open rates. Plus, you have the added benefit of getting your name in front of your prospect for weeks and months if you use a promotional item that has a long shelf life.

6. Send a newsletter. After you send your sequence of mailings and perhaps another followup letter or postcard, send a monthly newsletter. I am constantly harping on using this method because it’s a great tool and nobody is doing it!

Customized Sample Prospecting Letter For Commercial Realtors!

Continue reading Commercial Real Estate Prospecting Letters!

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Homeowners Insurance Prospecting Letter!

Can homeowners insurance prospecting letters generate qualified leads?

The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them.

There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t work they say to themselves, ‘marketing insurance through the mail does not work’.

Perhaps the solution is you need to send more than one letter and follow up consistently. I know, it sounds expensive and time consuming. But if you mail a sequence of letters to a well researched and highly qualified mailing list, and if you send all non responders a followup mailing (newsletters are best), you may find that it’s a very viable marketing medium (direct mail).

Homeowners Insurance Sales Prospecting Letter Sample!

Continue reading Homeowners Insurance Prospecting Letter!

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Commercial Cleaning Janitorial Sales Letter!

A janitorial sales letter can be a great workhorse for your business. It’s like having a bunch of tiny little sales people prospecting for new clients for you but you don’t have to look over their shoulder every day.

I have friends in the commercial and industrial Janitorial business. They do well and rely on their sales staff to get new business in the door. It seems to work for them.

But if they used a system of marketing letters that target the businesses they want to get as clients they could save a bit of money on sales staff and even make their job a bit more fun.

Anyway, the trick here is to send a series of prospecting letters and then follow up on the phone.

If you are not following up on then you’ll need to tweak your sales letter and include a special offer with an expiration date. Each follow up letter should refer to the expiration date.

Anyone who does not respond should be on your mailing list. Mail them a postcard and/or a letter every month or every other month (a newsletter is an even better tool).

Sample Janitorial Sales Letter:

Continue reading Commercial Cleaning Janitorial Sales Letter!

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Letter Requesting Email Address!

If you need a letter requesting an email address for marketing purposes consider modeling the example below.

In the sample letter we used a realtor as the person requesting the email address from clients and prospects.

In real estate it’s very common to get a prospects email address from an open house or a casual meeting.

It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.

Another common problem with gathering email addresses is that people change their email and they don’t let you know.

The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.

As always, don’t send one letter. Sequence your letters.

Letter Requesting Email Address!

Continue reading Letter Requesting Email Address!

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Catering Services Introduction Letter Sample!

An introduction letter for catering services can be a great tool to attract new business.

An introduction letter is a sales or marketing letter which is designed to get your targeted prospects to hire you for their next event.

The goal of your catering marketing letter should be to:

  1. Grab the attention of your prospective client.
  2. Get them to read the letter.
  3. Respond: call or email you for an appointment or to place an order.

There are many ways of grabbing the attention of your prospects and getting them to respond. But your priority should be to get your prospect to open the envelope first. If you do not accomplish this then your letter will end up in the trash before it’s even opened. So be sure that your envelope or package does not look like bulk mail or junk mail.

After you get your prospect to open your letter you have to get and keep their attention.

Many marketers say you need a headline or a ‘grabber’ on the top of the letter to get their attention. Sometimes a headline works better, other times it does not. Sometimes you don’t need one at all. Frankly, you have to test it to be sure.

But what works very well, and studies have shown this to be a fact, is that ‘lumpy’ envelopes (using promotional items) work very well.

For example you can put something in the envelope or attach it to the letter to make the envelope look and feel ‘lumpy’.

Catering Business Marketing Letter Example!

Continue reading Catering Services Introduction Letter Sample!

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I Have A Buyer For Your Home Letter!

If you have clients that want to buy a home take them on a thorough tour and write down the addresses of every home they liked. Then, get the actual names of the owners of the homes. This is very easy. You can go to a list company or look up the tax records online.

The reason you want the real name is because if you have anything other than the actual owners names on the letter it looks like it was spit out by a computer and not a real person.

The more ‘real’ and personalized the letter is the better your chances are of getting a response.

Sample I Have A Buyer For Your Home Letter.

Continue reading I Have A Buyer For Your Home Letter!

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