Commercial Real Estate Prospecting Letters!

Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice.

Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will stand out more than it did prior to the popularity of online marketing.

Plus, nothing will ever replace a real piece of paper with your actual signature. It’s more personal than email and therefore it will make a bigger impact than a simple email.

Don’t get me wrong, you should continue with online marketing because it works and it’s relatively low cost (relatively speaking). But if you take the time to combine it with offline direct mail marketing, and you do it properly, you should see quality results.

6 Tips For Commercial Real Estate Direct Mail Marketing!

1. Find a good list. Make sure it’s an up to date list and it’s highly qualified for your purposes.

2. Keep it pithy. Don’t write a super long and boring letter.

3. Don’t put your logo on the envelope. It says ‘junk mail’ and it gets trashed before it’s even opened.

4. Sequence. Don’t send one letter and give up. Send a series of letters and postcards. Some of the best letter systems use a sequence of three to four letters sequenced 7-10 days apart. All non responders get a mailing every month.

5. Lumpy mailings. Consider putting a promotional item in your envelope in at least one of your mailings. This makes your envelope look and feel lumpy. It’s proven to increase open rates. Plus, you have the added benefit of getting your name in front of your prospect for weeks and months if you use a promotional item that has a long shelf life.

6. Send a newsletter. After you send your sequence of mailings and perhaps another followup letter or postcard, send a monthly newsletter. I am constantly harping on using this method because it’s a great tool and nobody is doing it!

Customized Sample Prospecting Letter For Commercial Realtors!

Continue reading Commercial Real Estate Prospecting Letters!

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Prospecting Letters For Property Managers!

Below are two prospecting letters for property managers. These are samples you can model for your business. These letters were designed to be mailed to a list of owners of unoccupied homes, second home owners, or any property owner who is renting their property or wants to rent their property. You can get such lists from a mailing list company or a title company.

Another list you should consider using are expired listings. These are widely available, or you can get them for free if you are a licensed Real Estate agent through the MLS.

Sample Prospecting Letters For Property Managers!

Continue reading Prospecting Letters For Property Managers!

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Health Insurance Sales Letter!

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.

Read this about lumpy mail grabbers that help you increase your response rates.

Health insurance sales letter example for better prospecting and lead generation:

million dollar bill

Dear Name,

As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:

1. I have something very important to tell you and I needed some way of grabbing your attention.

2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.

In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!

What to Include with the Sales Letter!

Wait, don’t mail that letter yet!

Why waste your time and efforts when you can include some additional sales material.

Include a self-addressed stamped return envelope or reply card for quick, easy action on the part of the reader. Add a sheet with testimonials from happy, satisfied clients as reference for you and your products.

You want to sell yourself and your service.

Some other items to add are business cards – one for the reader and one or more for their spouse and friends and a mini-biography of you with a short resume and photo so that you won’t be a “stranger” any longer. Continue reading What to Include with the Sales Letter!