Instagram for Real Estate

More people are using Instagram for their businesses. It is one of the fastest growing social media platforms with over 800 million active users world wide. Businesses will thrive utilizing Instagram with only one post of content per day but why limit your business opportunities there?

To begin an Instagram business account, build your profile. Your profile picture should be your company logo. Your company profile should also include your business name and your “username” should reflect as close as you can to your business name.

The “username” will identify your account. In the Bio section give a brief explanation of service, the business address and a link to the company’s website.

Your company should develop an Instagram social media strategy that is agreed on. Develop the strategy with a “tribe mentality”. Continue reading Instagram for Real Estate

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Real Estate Email Marketing Tips and Techniques!

In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business.

Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web.

Surveys show that it generates more sales and revenue than even the social media and tech giants like Google, Twitter, and Facebook. What could be more amazing than being able to spend just one dollar to generate up to $40 in sales?

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The problem, however, is that most people do not really know how to market through emails the right way. There is a fine line between driving engagement through email marketing and actually spamming people’s inboxes. Continue reading Real Estate Email Marketing Tips and Techniques!

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Financial Advisor Email Marketing!

Financial advisor email marketing is a sophisticated subject because there are many different ways of using email to generate new clients and to nurture current client relationships.

In this article I will discuss how to use email to get new clients through lead generation. In a future article I will discuss how to use cold email (or prospecting emails) to generate new clients.

So, lets define a ‘lead’. A lead is someone who has shown interest in your services. A ‘prospect’ is someone you identified as an ideal client but has not shown interest in your services yet.

How To Generate Interest In Your Services!

Continue reading Financial Advisor Email Marketing!

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How To Write A Sales Letter!

There is no magic combination of words that will guarantee you’ll write a sales letter that produces a huge response. If someone tells you that they can guarantee you’ll get a flood of leads or profits with their ad copy then you should run for the hills as fast as you can because it’s nonsense.

To have the best chance of achieving a successful response rate from your sales letter you have to do more than just write ad copy well. Even the best sales letter ever written will fail miserably if it’s sent to the wrong people.

  • What do you think the response rate will be if you want to sell dog collars and you send your dog collar sales letter to a bunch of cat owners?
  • If you want to sell motorcycle insurance and most of your list is made up of people who don’t ride motorcycles you are probably not going to get a good response.
  • But, if you want to sell your real estate photography services to realestate agents and you send a well written sales letter to the top agents in your area, you may get a satisfactory or good response rate.

In other words make sure you do your research and target the correct audience. After you do this, then you can start writing your sales letter.

Write A Sales Letter That Sells!

Continue reading How To Write A Sales Letter!

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