Amazing Prospecting and Marketing Letters
Sales Letters, Prospecting Letters, and Lead Generation!
Can homeowners insurance prospecting letters generate qualified leads? The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them. There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t…
Here is an old school auto insurance prospecting letter you can model or study for your next lead generation program. I highly recommend you send a sequence of mailings to a targeted list rather than using the standard and very inefficient shot gun approach. Auto Insurance Prospecting Letter Sample. June 13, 2021 Recipients Name Recipients…
Below are two different types of financial planner planner prospecting letters. The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients. The second letter is a more aggress emotional direct response marketing lead generation letter. Financial Planner Introduction Letter #1….
Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right list. There’s an old saying (I’m paraphrasing), ‘I don’t know one way to get 100…
The following two long term care prospecting letters are samples you can review for your lead generation efforts. The first letter is a soft sell version that is non threatening. The second letter is a more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates. Letter #1:…
Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader. Read this about lumpy mail grabbers that help you increase your response rates. Health insurance…
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