Can homeowners insurance prospecting letters generate qualified leads?
The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them.
There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t work they say to themselves, ‘marketing insurance through the mail does not work’.
Perhaps the solution is you need to send more than one letter and follow up consistently. I know, it sounds expensive and time consuming. But if you mail a sequence of letters to a well researched and highly qualified mailing list, and if you send all non responders a followup mailing (newsletters are best), you may find that it’s a very viable marketing medium (direct mail).
Homeowners Insurance Sales Prospecting Letter Sample!
Continue reading Homeowners Insurance Prospecting Letter!
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My wife and I owned two vacation properties up in the mountains for 12 years. We rented them as both vacation rentals and long term rentals. One of them was a long term rental for several years, the other was mainly a vacation rental.
We know what it’s like to deal with vacationers, tenants, house cleaners, contractors, handymen, and vacation rental companies. It’s not easy.
On top of all that you have to deal with maintenance, neighbors, property taxes, etc. etc.
It can be very challenging especially if your property does not age well.
With that said, in my opinion you need to hit on the hot buttons of the mental and financial costs of maintaining a vacation home or second home without sounding like a jerk.
I suggest you write a letter similar to the first letter on this vacant home prospecting letter page or model the one below.
Vacation Home Real Estate Prospecting Letter!
Continue reading Prospecting Vacation and Second Home Owners For Real Estate Listings!
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