One new commercial account from a prospecting letter campaign will more than pay for itself.
To hedge your bets send more than one or two letters and follow up either on the phone or in person.
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Copyright secured by Digiprove © 2017 Below are two different types of financial planner planner prospecting letters.
The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.
The second letter is a more aggress emotional direct response marketing lead generation letter.
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Copyright secured by Digiprove © 2017 If you have an online presence of any sort, whether it be a content rich site, a small business, or ecommerce, you must to have an autresponder. If you don’t know what an autresponder is please read this article.
A good autoresponder will provide quality information on a regular and timed basis interspersed with a soft sell. A rule of thumb I use is for every 7 bits of quality information I will send a sales letter or link to one. Other marketers use a rule of thumb of 3 to 1. I am even seeing a 1 to 1 ratio, which is absurd in my opinion but they seem to be doing well.
Another option which I prefer, but it depends on the niche, is to combine quality information with a soft sell for lead generation.
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