Here is an old school auto insurance prospecting letter you can model or study for your next lead generation program.
I highly recommend you send a sequence of mailings to a targeted list rather than using the standard and very inefficient shot gun approach.
Auto Insurance Prospecting Letter Sample.
June 13, 2021
Recipients Street Address
City, State Zip
Dear Recipients Name,
Unfortunately there are plenty of drivers out there without car insurance. If you collide with an uninsured motorist how much could it really cost you?
If someone is injured you know there will be medical bills, but what about lost wages? You will need time off work if it’s a loved one…like your child or spouse.
When you are protecting your most precious cargo it is hard to decide what auto insurance coverage is most important. Saving wisely on your car insurance requires a good understanding of all the risks.
I think you deserve quality auto insurance that will keep you safe and save money.
I can help you compare coverages and limits – apples to apples – before you switch and design a policy that provides the protection you need at a price that makes sense.
You may have vulnerabilities.
If you are open to meeting, a free personalized insurance review by me is fast and simple. I invite you to call learn more about your options.
City, State ZIP
Website | Email
Phone | Fax
You can model this letter for email marketing (to an opt in list), postcard marketing, or a regular lead generation sales letter.
As I stated at the beginning you should sequence your mailings and send your mailings to a well targeted list.