Long Term Care Prospecting Letters!

The following two long term care prospecting letters are samples you can review for your lead generation efforts.

The first letter is a soft sell version that is non threatening. The second letter is a  more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates.

Letter #1:

June 13, 2017

Recipients Name
Recipients Address

Dear Name,

Insurance is an important tool for protecting yourself against risk. You may never need long-term care but 40 percent of the 13 million people receiving long-term care are between the ages of 18 and 64 – and it is very expensive.

One year in a nursing home can average more than $50,000 and for the most part, the people who need the care pay the bills. Individuals and their families pay about one-fourth of all nursing home costs out-of-pocket.

Generally, long-term care isn’t covered by the health insurance you carry on your own or through your employer.

Neither Medicare nor Medicaid will cover long-term care. Medicare pays only about 12 percent for short-term skilled nursing home care following hospitalization. Medicare also pays for some skilled at-home care, but only for short-term unstable medical conditions and not for the ongoing assistance that many elderly, ill, or injured people need.

It’s impossible to predict what kind of care you might need in the future, or know exactly what the costs will be. But like other insurance, long-term care insurance allows people to pay a known, affordable premium for a policy to protect against the risk of much larger out-of-pocket expenses.

Since it’s likely you will need long-term care, you should learn about the insurance coverage available to help that’s most appropriate for you. Although long-term care insurance is relatively new, more than 100 companies now offer coverage.

My company is one of them. I can help answer your questions. Please call for more information.

Thanks so much,

Agent Name
Agency Name
XXX Street
City, State ZIP
Website | Email | Phone| Fax

Long Term Care Prospecting Letter #2:

If you suffered a serious accident or illness that required nursing home care for weeks, months or years, could you afford the average cost (if you shared a room)  of $186 per day…$1,307 per week…$5,666 per month…or $68,000 per year?

If not, but you think Medicare would pay for it, think again.
Chances are they won’t, if you’re confined for over 20 days.

That’s why there’s Long Term Care (LTC) Insurance.
But how do you determine which company and plan is best for YOU?

Here’s how to find out, without any cost or obligation!…

Dear Name,

“Long Term Care is very expensive,” the U.S. Department of Health & Human Services points out. “Contrary to what many people believe, their Medicare coverage will NOT pay for most of the Long Term Care services they need.”

Don’t assume Medicaid will pay for your LTC, if Medicare doesn’t. As the Department notes, “While some people may qualify for Medicaid—the major payer of LTC—most people won’t….Consequently, if you are one of the 70% of people over the age of 65 who will need LTC services, there’s a very good chance you will have to pay for some or all of your services out of your personal income and resources…and that can be challenging.”

Even if you won’t need nursing home care, you may need care in an assisted living facility (average cost: $3,008/month for a one-bedroom unit), the services of a home health aide (about $29/hour), homemaker services ($18/hour), or care in an adult day care center (about $59/day), according to the Department. And, of course, those costs can add up!

Therefore, since chances are 7 out of 10 that someday YOU may need LTC services, it pays to find out about LTC insurance right now. Because once you start receiving LTC care, you may not be eligible!

However, there are numerous providers offering LTC coverage, and a bewildering selection of plans to choose from. There are also different rates—depending on the provider, the benefits, your location, your age, your health, and other factors. How can you determine which company and which plan is best for you?

Don’t expect objective, unbiased advice from an agent who represents only one company. Ask us. We’re independent agents. We’ll help you find the company and the plan that meets your needs and your budget, and then help you enjoy the lowest rates available—without obligation.

Don’t risk having to pay the entire cost of Long Term Care by yourself. To find out more, fill in, tear off and send back the reply form below. Or phone us toll-free at 1-000-000-0000.


Agent Name
Agency Name
XXX Street
City, State ZIP
Website | Email | Phone| Fax

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Mail To: Long Term Care Insurance Business Name • Dept. 000 • (Mailing Address)

Yes, please provide—without cost or obligation—objective information on Long Term Care insurance to help pay for nursing home care, at-home care, and/or other related expenses.

Name_______________________________________________ Age____
Address________________________________________ Phone: (_____)______________
City_____________________________ State____ ZIP_______________________

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

If you need long term care prospecting letters and you need to generate new sales leads for your agency, there are more techniques you can and should use in conjunction with direct mail, including online strategies, referral marketing techniques and much more.

If you need more tips and techniques such as the ones suggested, or you need ad copy created for your online and offline insurance marketing strategies please contact me or read this for starters if you are on a budget.

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