Financial Planner Prospecting Letter Samples!

Below are two different types of financial planner planner prospecting letters.

The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.

The second letter is a more aggress emotional direct response marketing lead generation letter.

Financial Planner Introduction Letter #1.

Dear (Name),

We all know the value of financial planning, especially in times of economic uncertainty, but how many of us actually take the time to put in place a plan that will bring us financial stability – not only for today, but for tomorrow and for the years to come?

My name is (Name). I am writing to you on behalf of (Name of Company), a full-service financial planning firm, with the hope that you will consider taking advantage of our free introductory consultation so that we can present our portfolio of services.

Specializing in tax compliance, wealth management, and wealth protection, we recognize that financial planning is an important process that is based on our ability to form a trusting relationship with you, understand your goals, and develop a plan to meet your needs.

Whether you are a business owner or an individual, we create strategies that fit your unique circumstances.

This personalized approach is what sets us apart from many other firms. We focus on your empowerment, and we are willing to do what it takes to give you the tools and insight to make sound financial decisions.

And just as importantly, once that plan is in place, we provide you with ongoing support to help you stay focused and on course. While plans are critical, they also need the flexibility to meet changing needs. We understand that and are ready to help you make adjustments along the way.

From personal financial planning to business advisory services, we have you covered. Call us today at (phone #) to schedule a consultation. It may very well be the most important call you will ever make.


Agent Name
Agency Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

Aggressive Financial Planning Prospecting Letter #2.

If you’re age 35 to 55 and would like to retire some day,
here’s something you should know…

According to a 2008 survey by the U.S. Bureau of Labor Statistics:

The average person who is now age 65 to 74 has an after-tax income of about $44,400 per year and spends about $41,400 of it on food, housing, transportation, healthcare, insurance, entertainment, taxes, and clothing. Which leaves only about $8.22 a day for everything else!

By the time you retire, the situation may be even worse. That’s why you should read our free guide: How to Retire Before You’re 60 and Live on the Beach…or Anywhere Else You Like!

Dear Name,

If you’d like to retire when you’re 65 and then enjoy a comfortable life of leisure—but you don’t have a professionally prepared retirement plan—you’re in for a big surprise:

Chances are, you may not be able to afford it.

You can’t simply stop working, and expect to have enough money for comfortable retirement living, if you don’t do something about it now. And the sooner, the better.

You can’t depend entirely on Social Security retirement benefits. They might pay for your rent or mortgage, but not much else. You’ll need extra income to buy food, prescription drugs, Medigap and other insurance, utilities, car expenses, entertainment, and more.

Nor can you count on a pension. With all the downsizing and exporting of jobs, and many companies going out of business, you can’t be sure your employer will still be in business, or that you’ll still be employed there and be eligible for a pension, when you reach age 65.

One more thing: Americans are living longer. So when and if you do retire, you’ll need to make sure that your money lasts as long as you do.

For all these reasons and others (e.g., final expenses), you should meet—soon—with an expert financial planner: me.

Our meeting can take as little as an hour, there’s no cost or obligation, and we can meet in my office, your office, or any other convenient location. Before we meet, send for our free guide: How to Retire Before You’re 60 and Live on the Beach…or Anywhere You Like!

Don’t risk not having the income you’ll need for a comfortable retirement. Please phone me at (000) 000-0000 or fill in and mail the form below.


Agent Name
Agency Name
XXX Street
City, State ZIP
Website | Email
Phone | Fax

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – 
Mail To: Business Name • Dept. 000 • (Mailing Address)

At no charge, please call me to set up a meeting to discuss financial planning. Also send me your free guide on retirement.
Name_______________________________________________ Age____
Address________________________________________ Phone (______)___________
City_____________________________ State____ ZIP_______________________

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – 

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