Can homeowners insurance prospecting letters generate qualified leads?
The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them.
There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t work they say to themselves, ‘marketing insurance through the mail does not work’.
Perhaps the solution is you need to send more than one letter and follow up consistently. I know, it sounds expensive and time consuming. But if you mail a sequence of letters to a well researched and highly qualified mailing list, and if you send all non responders a followup mailing (newsletters are best), you may find that it’s a very viable marketing medium (direct mail).
Homeowners Insurance Sales Prospecting Letter Sample!
Continue reading Homeowners Insurance Prospecting Letter!
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Below is a two letter sequence with the goal of converting renters into homeowners.
Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe a little more), and own a home, condo, or townhouse instead?
But the fact is, people who don’t know you are not going to pick up the phone right away and buy a house after one or two letters. But if you warm them up with your letters and establish yourself as the expert you will eventually get someone to make a move.
One way to generate a flow of leads from renters and other niches is to use sales letters in conjunction with newsletters. Basically you send two or three letters over two or three weeks and then follow up with a newsletter every month from then on.
Think about it. Most renters are not considering buying a home the day they get your first or second letter. But they usually will consider this option in the future when some life changing event occurs. For example, maybe one day they realize they are stuffing the pockets of their landlord, or maybe they got a raise, or perhaps they received an inheritance. Continue reading Renter Real Estate Marketing Letters!
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