Real Estate Email Marketing Tips and Techniques!

In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business.

Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web.

Surveys show that it generates more sales and revenue than even the social media and tech giants like Google, Twitter, and Facebook. What could be more amazing than being able to spend just one dollar to generate up to $40 in sales?

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The problem, however, is that most people do not really know how to market through emails the right way. There is a fine line between driving engagement through email marketing and actually spamming people’s inboxes. Continue reading Real Estate Email Marketing Tips and Techniques!

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Letter Requesting Email Address!

If you need a letter requesting an email address for marketing purposes consider modeling the example below.

In the sample letter we used a realtor as the person requesting the email address from clients and prospects.

In real estate it’s very common to get a prospects email address from an open house or a casual meeting.

It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.

Another common problem with gathering email addresses is that people change their email and they don’t let you know.

The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.

As always, don’t send one letter. Sequence your letters.

Letter Requesting Email Address!

Continue reading Letter Requesting Email Address!

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Car Sales Follow Up Letter!

Selling cars is not easy. There’s tons of competition and it’s easy to shop online. You can send requests for pricing to multiple dealers in minutes. And your responses and follow methods are crucial to set you apart from the other dealers you’re competing against.

Here are several email letter options that you can model in your dealership (these letters can also be used in printed letters as well. I recommend sending written letters and hand written thank you notes because nobody is doing it anymore and it makes a big impact. Much more so than email).

Car Salesmen Follow Up Letter #1:

This letter is an example of an email response you may consider modeling in your prospecting of Internet vehicle shoppers. Continue reading Car Sales Follow Up Letter!

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Seasonal Email Letter Campaigns For Retail Marketing!

Let’s discus how to use seasonal email letter campaigns to build demand for your retail sale or event.

A sequence of email marketing letters can work like gang busters. But they will work even better if you combine them with direct mail and text message marketing.

What we did successfully in our business for years was send out at least one postcard or a sales letter  (usually a sequence of two and three) to our clients informing them of a sale we were having. Every sales was themed around a season, holiday, or an event.

We sent out a sequence of 4 email marketing letters in addition to a postcard or direct mail sales letter. Everything was timed to hit all of our customers starting two or three weeks out. We sent up to five emails which where spread anywhere from 3-7 days apart.  The final email was always sent on the day of the sale or event.

We also included a text message marketing sequence as well. This way we hit every customer or client on our list up to three different ways at different times and days. This is important because you never know which type of contact is the one that is going to drive your customers to your sale.

Seasonal Email Marketing Sequence Example: Easter!

Continue reading Seasonal Email Letter Campaigns For Retail Marketing!

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