New Product Sales Letter!

In this new product sales letter example I am using a new beauty product as the subject. I created a make believe new anti aging cream and quickly wrote some ad copy to promote it.

The letter needs a little work but it does serve as a good model or starting point for a project that I may be working on soon. Please read the letter and leave your comments or suggestions, or model it for your own new beauty product promotion.

If I get enough comments on it I’ll write another one below it promoting a totally different product.

New Beauty Product Sales Letter Sample!

Gets Rid Of Puffy Eyes and Fades Wrinkles In Under 24 Hours Continue reading New Product Sales Letter!

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Social Media Lead Generation Basics For Real Estate Agents!

The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today.

There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your band of prospects.

Regrettably, the crowded nature of the social media is also it’s undoing. Now, you have to do more than just posting something on these networks to be able to engage your followers. There are best practices to follow – which are precisely what this guide is about.

Facebook Lead Generation.

This giant network boasts well over 2 billion monthly active users. That’s a huge community of potential customers for your real estate business, which is why it should be top on your list of networks to include in your social media strategy.

Start by creating a business page to start building a fanbase. Once everything checks out, you can begin posting content that you want your followers to engage with. These could be local market updates, selected gossip that may affect the locality, neighborhood news, restaurant reviews and more.

You could use a suitable tool to schedule and publish your Facebook posts automatically to save you some time, but don’t forget to check your page from time to time to respond to comments and user queries.

The form of content to post on Facebook

Articles are great for posting on Facebook. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic.

However, real estate is an incredibly visual industry, and people will engage more with videos, images and other visual media than they will with text. Besides, visual content typically gets shared more than twice as much as Facebook posts without pictures. Continue reading Social Media Lead Generation Basics For Real Estate Agents!

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Medicare Supplement Prospecting Letter

The medicare supplement prospecting letter below is a sample that you can use to model for your upcoming insurance lead generation campaign. If you would like your own letter or a series of letters for insurance marketing you can contact us.

Dear (Name),

If a trusted friend mentioned to you that it was possible to save $300-$600 annually by switching to a different Medicare supplement plan, you would probably say, “Yes, but what’s the catch?” Continue reading Medicare Supplement Prospecting Letter

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New Service Announcement Letter System!

If you want to launch a new service or product with a letter system there is no better way to learn than from a real world small business that actually did it.

In this guide you will get a detailed close up look at a launch we did for a new airbrush tanning service in our salon. In addition you’ll get a second announcement letter example that you can model for the insurance industry.

If you are thinking, ‘These are not my industries’, you are missing the boat. Any letter or system can be modeled in another industry and work just as well or even better.

As a matter of fact I modeled the letter and postcard in this example from a small business that sells designer suits to men.

Below is a sales letter we used to announce our new Mystic Tan booth (we followed up with a postcard which is included after the sales letter). This was a very successful promotion because it drove new and old customers back to the salon, putting several thousand dollars in our pocket in the front end and generating a constant flow of repeat business and referrals for years.

The key to the success of this new service announcement was to follow up with a postcard and a phone call (use a third postcard or letter if you don’t want to use the phone).

Follow up is very important when you are doing a promotion because often times people forget about you within minutes and they need to be reminded of your new product or service.

This works exceptionally well when you have an expiration date (this is essential on almost all promotions).

By the way, we also had our staff politely follow up on the phone.

You can model this for any service you have in your salon or small business. You can even do this if you have had a service or product that is not getting very much attention as you were expecting. Especially if it is buried in the back of your business.

New Service Announcement Letter  Marketing Campaign!

Continue reading New Service Announcement Letter System!

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Real Estate Investor Letter System!

A well thought out real estate investor marketing letter system can produce qualified leads. But you have to do it properly and you have to be consistent not only in your messaging but in your follow up marketing letter system.

Often a marketing system fails because a short cut was taken to save money. I understand that. Direct mail marketing is costly.

But I am confident that if you choose a good list and send a well written sequence of letters (seven to ten days apart) and they have the right messaging you can get a deal or two in the pipeline, and perhaps more.

The following letter sequence is an example that you can model (or get ideas from) for your marketing campaign.

Real Estate Investor Marketing Letter #1:

Continue reading Real Estate Investor Letter System!

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Gym Sales Letter Sample!

If you target prospective new clients with a gym sales letter you might get a constant flow of new business.

Advertising online, in the local coupon books, and with groupon is always a good idea. But one thing your competition is not doing is using direct mail.

If you spend time looking for a good list and mailing a personalized letter to the people on this list you just might hit the jackpot.

For example you can get a highly targeted list of men or women who subscribe to a particular health magazine. You can get a list of people who recently bought a health or fitness product from a infomercial on TV. These are just two of many targeted lists of people who are interested in getting fit and healthy.

You can also get a simple list of men or women or both who are a certain age and income bracket and live within any distance from your gym or fitness club.

Be sure to read the additional tips below the letter.

Gym Sales Letter Sample!

Continue reading Gym Sales Letter Sample!

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Pizza Restaurant Sales Letter!

A well crafted restaurant sales letter is one of many ways to get new customers in the door to your restaurant or deli.

Below are two examples of letters you can model for your business. The first letter is for a pizza shop owner and the second one is for a deli or any restaurant that serves lunch.

By the way, just because each letter is written for a specific type of restaurant it does not mean that you can’t model them for your business.

Pizza Restaurant Sales Letter.

Date

Recipients Name
Recipients Address

Dear Name,

There’s nothing like a fresh, hot pizza! When you or your family crave a delicious slice of pizza with homemade crust and sauce and all your favorite toppings, we are right around the corner.

At (Name of Pizzeria), we know that feeling – your stomach is making that rumbling sound; your mouth is watering; and there is no way that you’re going to cook tonight, right? Continue reading Pizza Restaurant Sales Letter!

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Home Staging Letter!

Targeting real estate agents with a home staging letter is one of several marketing systems you should have in place for your home staging business.

You can get a list of real estate agents in minutes from dozens of list companies online, including infousa.com.

Send a quality home staging sales letter to all or just the top agents in your market area.

You should include a promotional item (with your information printed on them) in your envelope. Or a day or two after your letter hits the mailboxes of your targeted list of agents, hit pavement and drop off a bunch of quality promotional items at their office.

Home Staging Letter Sample!

Continue reading Home Staging Letter!

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Hair Salon Sales Letter!

Below are two hair salon sales letters that you can model for your salon.

These letters can also be adjusted and modeled for any beauty salon, spa, or nail salon.

The first letter is a more down to earth soft selling letter. You can model and use it in conjunction with a more aggressive marketing letter (letter #2) that uses more proven direct marketing techniques to boost response rates to your marketing pieces.

Non-Aggressive Hair Salon Sales Letter #1:

Continue reading Hair Salon Sales Letter!

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Find A Business For Sale Using A Simple Letter!

12 years ago my wife wanted to buy a business. She was working for a massive telecommunications company at the time and she was burned out from the constant salary cuts and long hours.

As a result, we decided to look for a business for sale that she was interested in and that she felt confident she could run. We spent a few weeks  banging our heads against the wall because we couldn’t find an established business that interested her, except for one. A music store.

But the price they were asking was ridiculous. Plus, it was losing money and it was in a very competitive market locally, and the online competition in this market is intimidating.

I decided to take things into my own hands. I have a friend who has been talking to me about his successful tanning salon franchise at the time, so I asked my wife if that business sounded like something she would like to run.

She said yes, and I immediately go to work.

How To Buy A Business Starting With A Business Lead Generation Letter!

There are many ways to buy a business. The first route that many people take is to do a search for businesses for sale online. Continue reading Find A Business For Sale Using A Simple Letter!

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