Graphic Design Sales Letter!

A graphic design sales letter should not be loaded with samples of your work. In fact, less is better.

A letter should focus more on explaining the benefits of your services rather than showing how great you are at graphic design.

Certainly people want to see your work. But you also need to guide your audience to take action and call you or hire you (or ad themselves to your mailing list, request more information etc.) This requires you to provide your prospective clients a reason why they should call you, hire you, or get your freebie.

Graphic Design Sales Letter Sample!

Recipients Name
Address
City, State Zip

Dear (Name),

Are your online and offline marketing pieces converting prospects into paying clients? Continue reading Graphic Design Sales Letter!

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SEO Sales Letter Samples!

You might be surprised to know that a seo sales letter can be an effective client attraction tool.

You probably think you need to focus your attention online to get new clients. But that’s what everyone else is doing. I’m not saying you should stop using online marketing tools. I am saying that since everyone else is focused online you can take advantage of this and use direct mail because you’ll have less competition in your prospects mailbox.

You should test direct mail to a well selected group of businesses because most people in your business are not using it, or if they are they are not doing it right.

SEO Sales Letter Sample!

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Catering Services Introduction Letter Sample!

An introduction letter for catering services can be a great tool to attract new business.

An introduction letter is a sales or marketing letter which is designed to get your targeted prospects to hire you for their next event.

The goal of your catering marketing letter should be to:

  1. Grab the attention of your prospective client.
  2. Get them to read the letter.
  3. Respond: call or email you for an appointment or to place an order.

There are many ways of grabbing the attention of your prospects and getting them to respond. But your priority should be to get your prospect to open the envelope first. If you do not accomplish this then your letter will end up in the trash before it’s even opened. So be sure that your envelope or package does not look like bulk mail or junk mail.

After you get your prospect to open your letter you have to get and keep their attention.

Many marketers say you need a headline or a ‘grabber’ on the top of the letter to get their attention. Sometimes a headline works better, other times it does not. Sometimes you don’t need one at all. Frankly, you have to test it to be sure.

But what works very well, and studies have shown this to be a fact, is that ‘lumpy’ envelopes (using promotional items) work very well.

For example you can put something in the envelope or attach it to the letter to make the envelope look and feel ‘lumpy’.

Catering Business Marketing Letter Example!

Continue reading Catering Services Introduction Letter Sample!

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Mortgage Broker Letter To Homeowners!

Interested in farming local homeowners for leads and referrals? First you should  send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.

As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.

Mortgage Broker Introduction Letter #1:

Continue reading Mortgage Broker Letter To Homeowners!

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Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation.

One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.

Expired Listings Letter Example #1.

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Health Insurance Sales Letter!

Here is an example of a health insurance sales letter or group health insurance prospecting letter. Once again we are using an attention getting device called a grabber or ‘lumpy mail’ promotional item to get the attention of the reader.

Read this about lumpy mail grabbers that help you increase your response rates.

Health insurance sales letter example for better prospecting and lead generation:

million dollar bill

Dear Name,

As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:

1. I have something very important to tell you and I needed some way of grabbing your attention.

2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher”
was especially appropriate.

In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in needless employee benefit expenses. Continue reading Health Insurance Sales Letter!