Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice.
Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will stand out more than it did prior to the popularity of online marketing.
Plus, nothing will ever replace a real piece of paper with your actual signature. It’s more personal than email and therefore it will make a bigger impact than a simple email.
Don’t get me wrong, you should continue with online marketing because it works and it’s relatively low cost (relatively speaking). But if you take the time to combine it with offline direct mail marketing, and you do it properly, you should see quality results.
6 Tips For Commercial Real Estate Direct Mail Marketing!
1. Find a good list. Make sure it’s an up to date list and it’s highly qualified for your purposes.
2. Keep it pithy. Don’t write a super long and boring letter.
3. Don’t put your logo on the envelope. It says ‘junk mail’ and it gets trashed before it’s even opened.
4. Sequence. Don’t send one letter and give up. Send a series of letters and postcards. Some of the best letter systems use a sequence of three to four letters sequenced 7-10 days apart. All non responders get a mailing every month.
5. Lumpy mailings. Consider putting a promotional item in your envelope in at least one of your mailings. This makes your envelope look and feel lumpy. It’s proven to increase open rates. Plus, you have the added benefit of getting your name in front of your prospect for weeks and months if you use a promotional item that has a long shelf life.
6. Send a newsletter. After you send your sequence of mailings and perhaps another followup letter or postcard, send a monthly newsletter. I am constantly harping on using this method because it’s a great tool and nobody is doing it!
Customized Sample Prospecting Letter For Commercial Realtors!
Continue reading Commercial Real Estate Prospecting Letters!
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Below are two hair salon sales letters that you can model for your salon.
These letters can also be adjusted and modeled for any beauty salon, spa, or nail salon.
The first letter is a more down to earth soft selling letter. You can model and use it in conjunction with a more aggressive marketing letter (letter #2) that uses more proven direct marketing techniques to boost response rates to your marketing pieces.
Non-Aggressive Hair Salon Sales Letter #1:
Continue reading Hair Salon Sales Letter!
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I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations.
I am particularly partial to print newsletters because businesses are not using them, they make a bigger impact on your clients and customers, and the results we achieved using them in our businesses prove it.
Side Bar: If you want samples and tips of email marketing and/or email newsletters please read my other articles on this subject by using the search feature or linked from this article. Continue reading Print Newsletter Marketing Tips!
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Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales.
One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from.
I’ll leave all the details on how to properly generate qualified leads for a later date. But for now I want to show you a sample follow up letter for a salon and spa tradeshow. Keep in mind that you can model this letter for any industry. And also keep in mind that you should have a sequenced follow up. Don’t just send one letter. Use a sequence of letters and postcards (and phone and email followup as well) until they buy.
Update to this yellow pages advertising techniques article (this was written about 8 years ago, but most of the information is still viable today. However, in addition to yellow pages lead generation you should focus your attention on social media, YouTube, and more importantly mobile insurance marketing)...
Competition has never been greater and you are in struggle to survive. Your business either grows to prosper or it withers and dies away. There is no middle ground. You have to spend full time figuring out how to survive and prosper. You have to use every resource, every promotional dollar you have, as effectively a possible. Yellow Pages can be one of your most effective advertising tools. Continue reading Yellow Pages Advertising Techniques
Mailing lists are a subject that I get many questions about, so I thought I would cover one resource that has a gold mine waiting for you to discover, plus some other tips…
Why is a good list important? Because even the best sales letter and offer on the planet won’t work if you’re sending it to the wrong list.
But when it comes to buying a list, there is a whole new world you need to understand.
There Are Two Types Of Mailing Lists: Compiled And Response Lists.
Compiled lists are lists of people or businesses compiled from records from the DMV, telephone book, voter registration, association memberships, etc.
Response lists are lists of people who bought products or services through direct-response offers. They are called response lists because people on these lists responded to an ad, direct mail, TV, etc. You want response-driven lists (as many names as you can get in your area.) And for the financial services you want people who have bought products related to your products, i.e., videos, books, tapes, seminars, etc.
The only short falling in list selection in the financial services profession is that depending on where you live, the number of people who have bought a book on investing, for example, may be limited. So you may have to mix your list of response-generated names with compiled (and if there aren’t any response-driven lists in your area, just focus on compiled lists.)
Two Kinds Of Response Lists:
There are two types of response-generated mailing lists: Inquiries and Mail Order Buyers. Continue reading Mailing List Tips and The SRDS!