Two step lead generation is a proven way to generate new clients for any business. The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and it can easily be modified for online advertising). It is aimed specifically at prospects. Good…
Tag: direct response
Long Term Care Prospecting Letters!
The following two long term care prospecting letters are samples you can review for your lead generation efforts. The first letter is a soft sell version that is non threatening. The second letter is a more aggressive lead generation letter that incorporates direct response marketing techniques which are proven to boost response rates. Letter #1:…
Trade Show Follow Up Letter Sample
Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales. One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from. I’ll leave…
Direct Resposne Rates: Do You Have Measurable Results?
One of the most important steps in your prospecting efforts is to establish a means to measure your results and monitor your progress. This will let you know if your sales campaign is effective or if you’re wasting time and if so, in what areas. Who knows, maybe you have a fantastic sales letter and…