SEO Sales Letter Samples!

You might be surprised to know that a seo sales letter can be an effective client attraction tool.

You probably think you need to focus your attention online to get new clients. But that’s what everyone else is doing. I’m not saying you should stop using online marketing tools. I am saying that since everyone else is focused online you can take advantage of this and use direct mail because you’ll have less competition in your prospects mailbox.

You should test direct mail to a well selected group of businesses because most people in your business are not using it, or if they are they are not doing it right.

SEO Sales Letter Sample!

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Lead Generation Advertising Basics!

Two step lead generation is a proven way to generate new clients for any business.

The main difference between a lead generation advertisement and a regular ad is that a lead generation ad is not designed to sell anything (and it can easily be modified for online advertising). It is aimed specifically at prospects. Good prospects. Its sole purpose is to generate leads. It works like this.

Here’s how it works:

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Real Estate Investor Prospecting Letters

A series of real estate investor prospecting letters might get a better response than a mailing from a regular realtor.

The reason for this may be obvious. You don’t have a commission plan and most deals don’t require any closing costs. This equates to a potentially better deal for both the buyer and seller, and this can physiologically motivate someone to call  you over a real estate agent.

Sample Real Estate Investor Prospecting Letters Continue reading Real Estate Investor Prospecting Letters

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Commercial Real Estate Prospecting Letters!

Using commercial real estate prospecting letters to generate leads through direct mail is a very smart choice.

Most agents and business brokers are sticking to email and online marketing. Since more people are relying on the Internet for their marketing there is less clutter in your prospects mailbox. This means that your marketing message will stand out more than it did prior to the popularity of online marketing.

Plus, nothing will ever replace a real piece of paper with your actual signature. It’s more personal than email and therefore it will make a bigger impact than a simple email.

Don’t get me wrong, you should continue with online marketing because it works and it’s relatively low cost (relatively speaking). But if you take the time to combine it with offline direct mail marketing, and you do it properly, you should see quality results.

6 Tips For Commercial Real Estate Direct Mail Marketing!

1. Find a good list. Make sure it’s an up to date list and it’s highly qualified for your purposes.

2. Keep it pithy. Don’t write a super long and boring letter.

3. Don’t put your logo on the envelope. It says ‘junk mail’ and it gets trashed before it’s even opened.

4. Sequence. Don’t send one letter and give up. Send a series of letters and postcards. Some of the best letter systems use a sequence of three to four letters sequenced 7-10 days apart. All non responders get a mailing every month.

5. Lumpy mailings. Consider putting a promotional item in your envelope in at least one of your mailings. This makes your envelope look and feel lumpy. It’s proven to increase open rates. Plus, you have the added benefit of getting your name in front of your prospect for weeks and months if you use a promotional item that has a long shelf life.

6. Send a newsletter. After you send your sequence of mailings and perhaps another followup letter or postcard, send a monthly newsletter. I am constantly harping on using this method because it’s a great tool and nobody is doing it!

Customized Sample Prospecting Letter For Commercial Realtors!

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Real Estate Email Marketing Tips and Techniques!

In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business.

Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web.

Surveys show that it generates more sales and revenue than even the social media and tech giants like Google, Twitter, and Facebook. What could be more amazing than being able to spend just one dollar to generate up to $40 in sales?

Image Source.

The problem, however, is that most people do not really know how to market through emails the right way. There is a fine line between driving engagement through email marketing and actually spamming people’s inboxes. Continue reading Real Estate Email Marketing Tips and Techniques!

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Commercial Cleaning Janitorial Sales Letter!

A janitorial sales letter can be a great workhorse for your business. It’s like having a bunch of tiny little sales people prospecting for new clients for you but you don’t have to look over their shoulder every day.

I have friends in the commercial and industrial Janitorial business. They do well and rely on their sales staff to get new business in the door. It seems to work for them.

But if they used a system of marketing letters that target the businesses they want to get as clients they could save a bit of money on sales staff and even make their job a bit more fun.

Anyway, the trick here is to send a series of prospecting letters and then follow up on the phone.

If you are not following up on then you’ll need to tweak your sales letter and include a special offer with an expiration date. Each follow up letter should refer to the expiration date.

Anyone who does not respond should be on your mailing list. Mail them a postcard and/or a letter every month or every other month (a newsletter is an even better tool).

Sample Janitorial Sales Letter:

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Social Media Lead Generation Basics For Real Estate Agents!

The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today.

There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your band of prospects.

Regrettably, the crowded nature of the social media is also it’s undoing. Now, you have to do more than just posting something on these networks to be able to engage your followers. There are best practices to follow – which are precisely what this guide is about.

Facebook Lead Generation.

This giant network boasts well over 2 billion monthly active users. That’s a huge community of potential customers for your real estate business, which is why it should be top on your list of networks to include in your social media strategy.

Start by creating a business page to start building a fanbase. Once everything checks out, you can begin posting content that you want your followers to engage with. These could be local market updates, selected gossip that may affect the locality, neighborhood news, restaurant reviews and more.

You could use a suitable tool to schedule and publish your Facebook posts automatically to save you some time, but don’t forget to check your page from time to time to respond to comments and user queries.

The form of content to post on Facebook

Articles are great for posting on Facebook. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic.

However, real estate is an incredibly visual industry, and people will engage more with videos, images and other visual media than they will with text. Besides, visual content typically gets shared more than twice as much as Facebook posts without pictures. Continue reading Social Media Lead Generation Basics For Real Estate Agents!

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Letter Requesting Email Address!

If you need a letter requesting an email address for marketing purposes consider modeling the example below.

In the sample letter we used a realtor as the person requesting the email address from clients and prospects.

In real estate it’s very common to get a prospects email address from an open house or a casual meeting.

It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.

Another common problem with gathering email addresses is that people change their email and they don’t let you know.

The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.

As always, don’t send one letter. Sequence your letters.

Letter Requesting Email Address!

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Financial Advisor Email Marketing!

Financial advisor email marketing is a sophisticated subject because there are many different ways of using email to generate new clients and to nurture current client relationships.

In this article I will discuss how to use email to get new clients through lead generation. In a future article I will discuss how to use cold email (or prospecting emails) to generate new clients.

So, lets define a ‘lead’. A lead is someone who has shown interest in your services. A ‘prospect’ is someone you identified as an ideal client but has not shown interest in your services yet.

How To Generate Interest In Your Services!

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Prospecting Letters For Property Managers!

Below are two prospecting letters for property managers. These are samples you can model for your business. These letters were designed to be mailed to a list of owners of unoccupied homes, second home owners, or any property owner who is renting their property or wants to rent their property. You can get such lists from a mailing list company or a title company.

Another list you should consider using are expired listings. These are widely available, or you can get them for free if you are a licensed Real Estate agent through the MLS.

Sample Prospecting Letters For Property Managers!

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