A janitorial sales letter can be a great workhorse for your business. It’s like having a bunch of tiny little sales people prospecting for new clients for you but you don’t have to look over their shoulder every day.
But if they used a system of marketing letters that target the businesses they want to get as clients they could save a bit of money on sales staff and even make their job a bit more fun.
Anyway, the trick here is to send a series of prospecting letters and then follow up on the phone.
If you are not following up on then you’ll need to tweak your sales letter and include a special offer with an expiration date. Each follow up letter should refer to the expiration date.
Anyone who does not respond should be on your mailing list. Mail them a postcard and/or a letter every month or every other month (a newsletter is an even better tool).