A janitorial sales letter can be a great workhorse for your business. It’s like having a bunch of tiny little sales people prospecting for new clients for you but you don’t have to look over their shoulder every day.
But if they used a system of marketing letters that target the businesses they want to get as clients they could save a bit of money on sales staff and even make their job a bit more fun.
Anyway, the trick here is to send a series of prospecting letters and then follow up on the phone.
If you are not following up on then you’ll need to tweak your sales letter and include a special offer with an expiration date. Each follow up letter should refer to the expiration date.
Anyone who does not respond should be on your mailing list. Mail them a postcard and/or a letter every month or every other month (a newsletter is an even better tool).
Sample Janitorial Sales Letter:
Did you know that a clean (office, workspace etc.) can actually improve employee productivity?
My name is (name) and I am the owner of (name of business) which specializes in cleaning (hospitals, office buildings etc.) with organic and safe cleaning products.
A clean and fresh smelling (office, facility etc.) makes a big impact on your employees and (clients, patients, customers).
In a recent survey 94% of the respondents stated that they feel more productive in a clean working environment and 77% of them said that they produce higher quality work as well.
I am confident that we can make your (office, workspace, school etc.) cleaner than ever before, and at an affordable price.
My team of professionally trained cleaning technicians can do everything from basic dusting and vacuuming to heavy duty industrial cleaning of carpets and flooring and much more.
Here is what some of my current clients are saying:
– Testimonial about how much better their office looks.
– Testimonial that describes how reliable the services are.
– Testimonial about how professional the cleaning services are.
– Testimonial on the fact that the organic cleaning products are for real.
If you would like a janitorial service that is professional, reliable, and uses organic cleaning products to produce exceptional results please call me at 555-555-5555 anytime 24hours to set up a convenient time to meet.
I look forward to hearing from you!
PS: I am so confident you will like our cleaning services that I make the following guarantee: If you don’t like our services for any reason at all I’ll pay your last months cleaning bill for you while you shop around for another cleaning company.
PPS: I may even be able to help you save on your monthly cleaning bill as well!
Followup Letter Using a Grabber!
This letter is a high impact letter which uses a ‘grabber’ to grab the attention of the reader. You can just about anything as a grabber. The key is to tie the grabber in with your offer and/or theme.
For example if you can help people save money then attache a penny or a nickel to the letter. You can even attach a million dollar bill, or a dollar bill. But don’t stop there. There are thousands of things you can use to grab the attention of your reader. I’ve written letters that use such items as a Jewelers Loupe, Dimes, and a round-tuit.
As you can see I’ve attached a sanitary wipe to this letter. Why have I done this? Two reasons:
1. I have something important to tell you and I thought a ___________ would be sure to grab your attention.
2. Since myself and my reliable team of professionally trained technicians are eager to clean your (offices, workspaces etc.) and restrooms so that they look and smell fresh and clean every day I thought a sanitary wipe would be an appropriate attention grabbing eye catcher.
Here’s what this is all about…
My name is (name), owner of (name of business). About two or three weeks ago I sent you a letter but I did not hear from you so I thought I would try again.
Myself and my cleaning technicians specialize in cleaning (hospitals, office buildings etc.) using organic and safe cleaning products. We can do basic cleaning services like vacuuming and emptying the trash, or we can handle heavy duty cleaning jobs such as carpets, flooring, and more.
We can handle any type of light or heavy cleaning that you require and we are available to serve you 24 hours a day, 7 days a week.
You can rely on myself and my team too! We do a thorough background check on all of our employees, and they are very professional and reliable.
I would love to meet with you and provide a customized cleaning plan for your (office, workspace, etc.). I might even be able to save you money! Please call me at 555-555-5555 anytime 24 hours to schedule a mutually convenient time to meet.
I look forward to meeting you!
PS: A clean and fresh smelling (office, facility etc.) will show your (patients, clients etc.) that you pay attention to detail which inspires confidence and conveys that you are a professional. (Name of business) will provide this (customer, patient, client) experience the second they enter your (office, facility).
PPS: I guarantee you’ll be glad you used our services. If you don’t find that we are the best cleaning company you’ve ever used I will pay your last months bill with us while you shop for a new janitorial services company!
- For this letter I would include a separate sheet that is full of testimonials along with photographs of the clients.
Janitorial / Commercial Cleaning Marketing Letter Promoting Price!
I know you have a cleaning service for your (office, hospital, whatever) and you might be happy with them. But what if I could show you how to save money on your Janitorial service and get better results, would you be interested?
My name is (Name) and I own Awesome Cleaning Services. I am confident that I can create a cleaning service plan that will save you money and even exceed the quality of cleaning you are receiving now.
Some of my clients have saved as much as 18% off their monthly cleaning services bill.
Here is what some of my current clients are saying:
3-4 Testimonials about how great Awesome Cleaning Services is.
Myself and my highly trained staff only use safe organic cleaning products so you don’t have to worry about any toxins on your floors, carpets, and anywhere else you want us to clean.
If you would like to save money and make your (office, hospital, whatever) look and smell cleaner than ever please call me at 555-555-5555 anytime 24 hours to schedule a time for us to meet at your facility.
I am looking forward to meeting with you!
PS: We can do any cleaning job from the smallest one time cleanup job to an ongoing commercial cleaning service of any size, and we are available 24 hours a day, 7 days week.
PPS: If you want to save money on your cleaning service bill every month and get better cleaning results please call me now so I can create a custom plan for your facility.
As I stated above, you need to send a series of letters and if possible follow up on the phone. And all non responders should be on your monthly or bi-monthly mailing list.
You can send postcards and even a newsletter. I know, you’re thinking, ‘A newsletter? We don’t have any news!’ Wrong. Newsletters are fun and they work really well. Make it fun and entertaining as well as provide helpful information.
Postcard idea: The headline of your follow up postcard could be something like this: