You might be surprised to know that a seo sales letter can be an effective client attraction tool.
You probably think you need to focus your attention online to get new clients. But that’s what everyone else is doing. I’m not saying you should stop using online marketing tools. I am saying that since everyone else is focused online you can take advantage of this and use direct mail because you’ll have less competition in your prospects mailbox.
You should test direct mail to a well selected group of businesses because most people in your business are not using it, or if they are they are not doing it right.