The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today.
There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your band of prospects.
Regrettably, the crowded nature of the social media is also it’s undoing. Now, you have to do more than just posting something on these networks to be able to engage your followers. There are best practices to follow – which are precisely what this guide is about.
Facebook Lead Generation.
This giant network boasts well over 2 billion monthly active users. That’s a huge community of potential customers for your real estate business, which is why it should be top on your list of networks to include in your social media strategy.
Start by creating a business page to start building a fanbase. Once everything checks out, you can begin posting content that you want your followers to engage with. These could be local market updates, selected gossip that may affect the locality, neighborhood news, restaurant reviews and more.
You could use a suitable tool to schedule and publish your Facebook posts automatically to save you some time, but don’t forget to check your page from time to time to respond to comments and user queries.
The form of content to post on Facebook
Articles are great for posting on Facebook. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic.
However, real estate is an incredibly visual industry, and people will engage more with videos, images and other visual media than they will with text. Besides, visual content typically gets shared more than twice as much as Facebook posts without pictures. Continue reading Social Media Lead Generation Basics For Real Estate Agents!