Tag Archives: lead generation

Neighborhood Real Estate Marketing Letters!

Posted on April 2, 2018 by Brian

The following sample neighborhood real estate marketing letters are a bit different than what you might expect. It’s an introduction letter sequence combined with a lead generation component. In the examples below I am using a ‘lead generation magnet’. A lead … Continue reading →

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Medicare Supplement Prospecting Letter

Posted on March 5, 2018 by Brian

The medicare supplement prospecting letter below is a sample that you can use to model for your upcoming insurance lead generation campaign. If you would like your own letter or a series of letters for insurance marketing you can contact … Continue reading →

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Auto Insurance Prospecting Letter Example!

Posted on February 15, 2018 by Brian

Here is an old school auto insurance prospecting letter you can model or study for your next lead generation program. I highly recommend you send a sequence of mailings to a targeted list rather than using the standard and very … Continue reading →

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Referral Card Gets More Referrals!

Posted on December 5, 2017 by Brian

I wanted insurance referrals, desperately. And I didn’t know what to do about it. I hated prospecting the old way. You know, cold calling and asking friends and family to buy my insurance products. So what did I do? I … Continue reading →

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Probate Prospecting Letter To Executor!

Posted on September 14, 2017 by Brian

Generating real estate leads in the probate niche requires you to target the right person in charge of the estate and/or estate plan with a prospecting letter. If you target the wrong person it will not be as effective. Usually … Continue reading →

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Renter Real Estate Marketing Letters!

Posted on July 17, 2017 by Brian

Below is a two letter sequence with the goal of converting renters into homeowners. Isn’t it frustrating to see people paying rent when you know they could pay the same amount they are paying in rent, or even less (maybe … Continue reading →

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Sample Financial Planning Sales Letter Sequence!

Posted on June 30, 2017 by Brian

Below is a series of three financial planning sales letters that I hired an up and coming copywriter to write for me about ten years ago, give or take. I also included them in my book 21st Century Lead Generation … Continue reading →

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Real Estate Prospecting Letters To Seniors!

Posted on June 28, 2017 by Brian

One of the fastest growing segments of the population is the senior demographic. After World War II ended there was a large increase in babies being born (between 1946 – 1964).  If you were born between these years congratulations, you are … Continue reading →

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Realtor Marketing Letter System!

Posted on June 13, 2017 by Brian

Although a realtor marketing letter system can be costly the returns can be well worth the investment. Heck, one new client can pay for one marketing system several times over so perhaps you should test direct mail yourself. There are … Continue reading →

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Real Estate Investor Letter System!

Posted on June 2, 2017 by Brian

A well thought out real estate investor marketing letter system can produce qualified leads. But you have to do it properly and you have to be consistent not only in your messaging but in your follow up marketing letter system. … Continue reading →

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