Here is a business to business marketing letter sequence for you to model…
Attention: This letter sequence is missing something very important on the first two letters. A picture of yourself with a short interesting caption, aligned to the left hand side of the headline. The reason it is not shown here is because I can’t format the text.
However, I will get images of the letters up shortly so be sure you are on my list or you subscribe to my feed for notification (as well as other killer marketing tips and advice your competitors don’t want you to know)…
Here is an example of a nice picture with an interesting caption:
- Also, for information on how and why I am using a three letter sequence and a ‘grabber’ letter (third letter in the sequence) read this article.
- In addition, please note these business marketing letter examples are just that, an example. You should work on them and improve them. And if you don’t know how to write copy or you simply don’t ‘get’ how to improve these marketing letters you should take a close look at these ‘Grabber’ business to business marketing letters that got a 20% appointment ratio with business owners.
So now you have just about everything you need to get started…
Here is business to business marketing letter letter #1: The Introduction Letter.
Dear (Name),
My name is John Small, and I help business owners in the Circle Lake area save thousands of dollars on needless employee benefits expenses.
My 20 Minute FREE Benefits Analysis can help you save a significant amount of money, guaranteed.
To get your FREE 20 Minute Benefit Analysis, call or visit my office anytime…
My office address is:
Your Name
Your Co. Address
Phone and Fax #
Feel free to call my office anytime with any questions you may have. Or if you want to stop by in person that’s OK too!
Sincerely,
John Small
P.S. A few of my clients in your area include (name three)
Member of the Name Of City Chamber Of Commerce, The Better Business Bureau, and The 5 Star Business Review.
Here is a downloadable version of the first business to business marketing letter, or the ‘business introduction letter’ for you. Simply click it and save it to your computer:
Here is business to business marketing letter letter #2:
Dear (Name,)
My name is John Small, and recently you received a letter of introduction from my firm ABC Inc., and how I help business owners in Circle Lake save thousands of dollars in needless employee benefits expenses.
If you are like most business owners you probably don’t have time to review and study the various benefit programs that are available. You’re probably too busy putting out fires, too busy earning a living to uncover ways to save money on employee benefits.
That’s why I have developed a unique 20 Minute Benefits Analysis that will save you substantial amounts of time and money. For example…
- 3 testimonials listed here.
Call my office at 555-555-5555 to schedule a convenient time to meet. I guarantee I will not try to sell you anything. I don’t work that way.
Plus, as a free bonus when we meet, I’ll hand you a copy of a free (name of gift) special report, called “Name Of Special Report.” Inside you’ll discover the most common and critical mistakes most business owners make when planning for (name of area) retirement.
So call {555-555-5555} today to schedule your FREE 20 Minute Benefit Analysis and get a copy of our special free report.
Sincerely,
John Salvador
P.S. Even if you decide you don’t want this valuable service your (name of gift) is free and without obligation.
Member of the Name Of City Chamber Of Commerce, The Better Business Bureau, and The 5 Star Business Review.
To download the second business marketing letter simply click the image of it belowand save it to your computer:
Here is business to business marketing letter letter #3:
In this third business to business sales letter I am using a million dollar bill as an attention grabber, which is a proven way to get your reader more engaged and responsive to your marketing efforts.
Dear Friend,
As you can see I have attached a nice crisp $1,000,000.00 Bill to the top of this letter. Why have I done this? There are really two reasons:
1. I have something very important to tell you and I needed some way of grabbing your attention.
2. And second, since I specialize in helping Circle Lake businesses save thousands in employee benefits and other financial expenses, I thought this “Eye Catcher” was especially appropriate.
In the last few weeks you’ve received two letters from me. I explained that I help businesses in the Circle Lake area save exceptional sums of money in unnecessary employee benefit expenses.
I have worked with many business owners over the years and I know that at least (X%) are unnecessarily paying thousands of dollars in benefit expenses! That’s why I developed a program called a 20 Minute Benefit Analysis…
Guaranteed:
Meet with me for twenty minutes and I’ll show you how to save at least another ($X) in employee benefit expenses. If not, I will gladly write you or your favorite charity a check for $50.00. No questions asked.
Plus, as another free bonus, when we meet, I’ll hand you a copy of a free special report, called “Name Of Special Report.” Inside you’ll discover the most common and critical mistakes most business owners make when planning for (name of area) retirement.
Call {555-555-5555} today to schedule your FREE 20 Minute Benefit Analysis and get a copy of our special free report. If I do not hear from you within two days my assistant Janice will call to schedule a mutually convenient time to meet.
Sincerely,
John Salvador
P.S. My FREE 20 Minute Benefit Analysis is guaranteed to save you at least $X! But I may be able to uncover an ENORMOUS savings for you…you have nothing to lose!
Member of the Name Of City Chamber Of Commerce,
The Better Business Bureau, and The 5 Star Business Review.
And to download the third business marketing letter go ahead and click this image of it and download it to your hard drive (or desktop).
