A follow up letter is something that can be over-thought, because usually the writer of the letter really wants all the main selling points to be summarized in the letter so that you can close the deal in the letter. Which almost never happens.
So keep it simple when you write your follow up letter after an appointment.
Here is an example of a sample follow up in regards to a business meeting a phone system representative had with a prospective client recently: Continue reading Business Follow Up Prospecting Letter
Here is a business to business marketing letter sequence for you to model…
Attention: This letter sequence is missing something very important on the first two letters. A picture of yourself with a short interesting caption, aligned to the left hand side of the headline. The reason it is not shown here is because I can’t format the text.
However, I will get images of the letters up shortly so be sure you are on my list or you subscribe to my feed for notification (as well as other killer marketing tips and advice your competitors don’t want you to know)…
Here is an example of a nice picture with an interesting caption: