The most difficult part of being a real estate agent is getting new clients, especially when you are just starting out. The challenge of acquiring new clients is one reason there is such a significant turnover rate in the industry.
The good news is that there are numerous methods and techniques that will help you generate prospects over time. Some of them are free, some are low cost, and many are very expensive.
So where do you start? One place you should consider is farming your current network of friends and family. These are the people that know you, trust you, and like you so it is a very logical place to begin your prospecting. But you don’t want to come off as pushy or entitled.
Send a personalized letter. If you send the same letter out to all your friends and family they are really going to be annoyed because they’ll sniff out what you are trying to do and you’ll tarnish your reputation. I recommend you write one or two personal letters every day and mail them to each and every person you know.
After you send out all your letters then you should put them on your newsletter list and mail a newsletter once a month, or at the very least six times per year.