The following sample neighborhood real estate marketing letters are a bit different than what you might expect. It’s an introduction letter sequence combined with a lead generation component.
In the examples below I am using a ‘lead generation magnet’. A lead generation magnet is usually an information product like a book, report, or guide which has a high perceived value. It also helps establish you as an expert in your industry.
Side Bar: you should have several ‘magnets’ available to use in different niches, but that is a separate conversation.
In the neighborhood real estate marketing letter examples below we are contacting our make-believe neighborhood (farm) with a simple introduction and a special offer.
[Be sure to read the additional tips below the letters].
Sample Real Estate Introduction Marketing Letter To Get Listings #1:
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Interested in farming local homeowners for leads and referrals? First you should send a mortgage broker introduction letter and follow up with several more letters, postcards, and a newsletter. This way you farm your local area and get your name in front of homeowners who may have to refinance or get a new loan in the future.
As with most farming letter sequences you should use a promotional item in one or two of your follow up letters. This item can be anything that a homeowner will use regularly over time so that your name stays in front of your prospect long after your letter is thrown in the trash.
Mortgage Broker Introduction Letter #1:
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