Category Archives: Marketing

New Service Announcement Letter System!

If you want to launch a new service or product with a letter system there is no better way to learn than from a real world small business that actually did it. In this guide you will get a detailed … Continue reading

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Real Estate Farming Letters!

A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood. My recommendation is to include a promotional item with your contact information … Continue reading

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Retail Spring Into Savings Postcard!

This is a sample retail Spring Into Savings postcard marketing that we used for at least two years. A seasonal promotion like this Spring or Easter postcard marketing strategy works hand in hand with a seasonal email marketing sequence and text … Continue reading

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Expired Listings Letter!

Your real estate agency has several different niches that they want you to target for lead generation. One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold. Expired Listings Letter … Continue reading

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Mortgage Broker Letter To Realtors!

The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area. As you know, one of the fastest ways to build your book of business is … Continue reading

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Print Newsletter Marketing Tips!

I am a big believer in using print and email newsletters to grow your business. I have used them myself in two different and competitive industries. Each time they worked better than my expectations. I am particularly partial to print … Continue reading

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Computer Repair Sales Letter!

A few years ago I did a search for a computer repair business in my area because my computer crashed. I didn’t want to go through Best Buy’s Computer Geek Squad because I don’t like their customer service, so I … Continue reading

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Salon Thank You Letter Examples!

Below are two of several salon thank you letters we used in our salon and spa which we owned for 10 years. We sent thank you letters within 24 hours of a client buying a service from us, and we … Continue reading

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Referral Marketing Techinque!

Lets say you are trying to get referrals from another professional who sells related products and services in your market. For example, insurance agents and financial planners would love to get referrals from CPA’s and attorneys. Or, Telecommunications equipment providers would love … Continue reading

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How To Mail Your Sales Letters!

The best way to mail your sales letters is as follows: Send them 7-10 days apart and follow up on the phone (to businesses) after the million dollar bill letters is sent, or whatever grabber you choose as your final … Continue reading

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