Below are two of several salon thank you letters we used in our salon and spa which we owned for 10 years.
We sent thank you letters within 24 hours of a client buying a service from us, and we sent a specific letter associated with the service that was purchased. For example if a new client bought a body wrap package we had a thank you letter just for that service, or if they bought a Mystic Tan sunless tanning package we had a Mystic tan thank you letter, etc. etc.
Each thank you letter has a purpose:
1. To show how appreciative we are for the clients business.
2. To build a stronger relationship (every contact is important).
3. To upsell.
Formatting: Keep in mind that we had the letters formatted with a picture to the left of the headline and under each picture there was a caption. We also separated sentences, used bolding when appropriate to keep ‘skimmers’ interested and often used sub-headlines as well (see the example at the very bottom of this page).
Here Is Our Tanning Package Thank You Letter!
Thank You! Thank You!
Dear Friend,
Thank you so much for coming to Name Of Salon! You are very important to us.
As a small token of our gratitude for choosing Name Of Salon as your place to tan and relax, please use the coupon below to spend any way you choose!
Name Of Salon always wants to be your choice for tanning. Please be assured that we clean our beds thoroughly, and we only use the highest quality, industrial strength cleansers.
We use a UV meter to monitor our lamps, and change them regularly. And our Mystic Tan booth is maintained and cleaned on a daily basis to ensure a high quality tanning experience.
Save time and money, and invest in your skin. Always use an indoor lotion for your skin when you are using the tanning beds. You will tan faster, darker and your tan will last longer.
A quality in- door lotion will increase the quality of your tan, supply your skin with the nutrients necessary for tan- ning, keep your skin moist, and keep your skin younger and healthier.
Our lotions are the very best on the market, including Supre, California Tan, and Designer Skin. These are all top quality lotions that show the best results. We also offer Aloe Vera based lo- tions and skin care products that are specially formulated for use with Mystic Tan.
Thanks again for choosing Name Of Salon!
Sincerely,
Your Name
Business
Address
Contact Information
PS: If you ever have any questions about our beds or Mystic Tan, indoor tanning in general, or have any comments or suggestions for our salon, please feel free to contact me directly at: email@email.com or call us at any of our 3 locations listed below. We look forward to seeing you soon!
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Coupon Attached Here
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Body Wrap Thank You Letter!
We Just Want To Say…
“Thank You!”
And I have Something For You…
Dear (Name) or Friend Of Salon/Spa/Business,
Thank you very much for choosing Name Of Salon (Business) for your Weight Loss Body Wrap! We know you will reap all kinds of rewards from it. Please read…
Getting The Most Out Of Your Body Wrap Sessions
In order to get the most out of your Infrared Body Wrap for eight loss, you should go every other day 5 or 6 times in a row, and then once or twice a week (depending on your goals). Once a week is good for maintenance of your goads. If you have to skip one day during your first 5 or 6 sessions, try not to skip a day more than once.
Our Infrared Body Wrap works equally as well for pain management associated with injuries, tendentious, arthritis, and other chronic pain. It’s also excellent for skin detoxification, acne control, and stress reduction.
Be sure to drink water before, during, and after your sessions, especially right after your sessions. And I am not talking about sipping water. I mean really drink down the water because your body wants to get rid of toxins and broken down cellulite in your system. If you don’t do this, you will feel more nauseous as a combination of dehydration and released toxins flooding your blood stream.
A Thank You Gift Just For You!
As a special ‘Thank You!” we want you to have a special gift from us. We are putting $10.00 in Name Of Bucks under your account to use any way you want at our salons. No minimums, no strings attached. Just come in anytime to spend it!
If you have any questions, comments, or concerns please call our salon (business) during business hours, or you can go tour website: URL.com anytime 24 hours a day.
Thanks again. We look forward to seeing you soon!
Sincerely,
Your Name
Business
Address
Contact Information
Hair Salon Thank You Letter!
This letter was used with permission from SalonLetters.com (because I am the publisher).
We Just Want To Say…
“Thank You!”
Dear [Name],
Thank you very much for choosing [Name Of Salon] for your [Name Of Service] Formostar Infrared Body Wrap! We know you will reap all kinds of rewards from it. Please read…
A Thank You Gift Just For You!
As a special “Thank You” We want you to have a special gift from us. We put $10.00 in [NAME OF SALON] Bucks in your account to use any way you want at our salon. No minimums, no strings attached. Just come in and spend it by [Date]! [Use A Coupon In The Letter If You Don’t Have A Loyalty Rewards System]
If you have any questions, comments, or concerns please call our salon during business hours, or you can go to our website: [Name Of Site] anytime 24 hours.
Thanks again for choosing us for your [NAME OF SERVICE] Formostar Infrared Body Wraps.
Sincerely,
[Your Name]
[Name Of Salon]
PS: Your [Name Of Salon] Bucks expire [Date], so come in and spend them today before you forget!
Example Of How To Format Your Sales Letters and Thank You Letters!
Formatting our letters this way is important because it draws your prospect into the letter and keeps people who like to ‘skim’ involved with the letter. Tip: Try including a promotional item in the envelope to increase open rates (this is called lumpy mail). This technique keeps your business top of mind as a result of using the item with your business name on it (pens, usb thumb drive, key chain light etc.) and can boost response to your letters as well.