Below is a good, basic introductory contractor marketing letter that you can model. I suggest you use this as a first step on your sequence, and mail at least one or two more letters, or postcards. Sequencing a series of letters that draws attention to each previous letter – using grabbers – is a proven…
Category: Marketing
Chiropractor Reactivation Letter
When marketing your Chiropractic business you know that frequent contact with your current clients and past clients or prospective clients is essential to building a long term relationship. As a result you build a significant lifetime value of a client, and you also receive more referrals. There are many techniques that you can deploy that…
Trade Show Follow Up Letter Sample
Trade show marketing can fun lucrative if you do it right. And having a sound, proven trade show marketing plan is key to your success in generating leads and closing sales. One of the tools you’ll need is a trade show follow up letter with prospects you met and gathered contact information from. I’ll leave…
Yellow Pages Advertising Techniques
Update to this yellow pages advertising techniques article (this was written about 8 years ago, but most of the information is still viable today. However, in addition to yellow pages lead generation you should focus your attention on social media, YouTube, and more importantly mobile insurance marketing)… Competition has never been greater and you are…
Free Recorded Message and 24 Hour Voicemail Marketing
Funny thing about free recorded message marketing is that most people think that it’s dead. And that’s exactly why you should do it and include it in your marketing. At least test it. Side Bar: Most people think that since there is such a mass exodus from direct mail to the internet and mobile phone…
Mailing List Tips and The SRDS!
Mailing lists are a subject that I get many questions about, so I thought I would cover one resource that has a gold mine waiting for you to discover, plus some other tips… Why is a good list important? Because even the best sales letter and offer on the planet won’t work if you’re sending…
Free Marketing Letters System!
If you found this page on marketing letters before reading this article on cold calling, it may be a good idea to start there first… One of THE most effective methods for getting prospects interested in your products and services via direct mail marketing letters is to offer a FREE Marketing Audit (or something similar)…
Cold Calling? Never Again!
Never Cold Call Again! Use This Simple And Fun Prospecting Secret To Get Appointments With Hard To Reach Prospects! One of my top 5 prospecting and lead generation methods: If you want to stop chasing rabbits and start hunting down and dropping elephants, try this killer prospecting secret I learned over 11 years ago… There…
Anatomy Of A Prospecting Lead Generation Letter!
A prospecting letter (sales letter), otherwise known as a lead generation letter is created before you eyes, and more…
Referral Secret: My Mini Referral Marketing System!
Want referred leads today? Watch this video and get cracking. I have a really hot marketing tip that’s going to help you get more referred leads than you’ve ever gotten before. This is a tip I learned about 20 years ago from my cousin and I used it the day I learned it. I got 15 referred…