If you target prospective new clients with a gym sales letter you might get a constant flow of new business.
Advertising online, in the local coupon books, and with groupon is always a good idea. But one thing your competition is not doing is using direct mail.
If you spend time looking for a good list and mailing a personalized letter to the people on this list you just might hit the jackpot.
For example you can get a highly targeted list of men or women who subscribe to a particular health magazine. You can get a list of people who recently bought a health or fitness product from a infomercial on TV. These are just two of many targeted lists of people who are interested in getting fit and healthy.
You can also get a simple list of men or women or both who are a certain age and income bracket and live within any distance from your gym or fitness club.
Be sure to read the additional tips below the letter.