Catering Services Introduction Letter Sample!

An introduction letter for catering services can be a great tool to attract new business.

An introduction letter is a sales or marketing letter which is designed to get your targeted prospects to hire you for their next event.

The goal of your catering marketing letter should be to:

  1. Grab the attention of your prospective client.
  2. Get them to read the letter.
  3. Respond: call or email you for an appointment or to place an order.

There are many ways of grabbing the attention of your prospects and getting them to respond. But your priority should be to get your prospect to open the envelope first. If you do not accomplish this then your letter will end up in the trash before it’s even opened. So be sure that your envelope or package does not look like bulk mail or junk mail.

After you get your prospect to open your letter you have to get and keep their attention.

Many marketers say you need a headline or a ‘grabber’ on the top of the letter to get their attention. Sometimes a headline works better, other times it does not. Sometimes you don’t need one at all. Frankly, you have to test it to be sure.

But what works very well, and studies have shown this to be a fact, is that ‘lumpy’ envelopes (using promotional items) work very well.

For example you can put something in the envelope or attach it to the letter to make the envelope look and feel ‘lumpy’.

Catering Business Marketing Letter Example!

Continue reading Catering Services Introduction Letter Sample!

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New Restaurant Introduction Letter!

Do you need a new restaurant introduction letter? If so you may want to read this short guide and letter example below.

Many years ago I read a fantastic book on marketing called Mind Your Own business by a grocery store owner and marketing guru, Murray Raphel. In this book were several different real life and effective marketing strategies that were used by different businesses. I don’t remember any of them except one.

The one I remember was a was a simple but powerful introduction letter that a new Deli owner sent to small businesses in the area. I remember this letter because it had a great headline and an even better offer.

The new restaurant introduction letter headline went something like this:

Continue reading New Restaurant Introduction Letter!

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Pizza Restaurant Sales Letter!

A well crafted restaurant sales letter is one of many ways to get new customers in the door to your restaurant or deli.

Below are two examples of letters you can model for your business. The first letter is for a pizza shop owner and the second one is for a deli or any restaurant that serves lunch.

By the way, just because each letter is written for a specific type of restaurant it does not mean that you can’t model them for your business.

Pizza Restaurant Sales Letter.

Date

Recipients Name
Recipients Address

Dear Name,

There’s nothing like a fresh, hot pizza! When you or your family crave a delicious slice of pizza with homemade crust and sauce and all your favorite toppings, we are right around the corner.

At (Name of Pizzeria), we know that feeling – your stomach is making that rumbling sound; your mouth is watering; and there is no way that you’re going to cook tonight, right? Continue reading Pizza Restaurant Sales Letter!

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