One of the fastest growing segments of the population is the senior demographic. After World War II ended there was a large increase in babies being born (between 1946 – 1964). If you were born between these years congratulations, you are a Baby Boomer.
Baby Boomers also have a high home ownership rate. I came to thinking that perhaps this could be a good market to specialize in, especially if the area you live in has a large number of Baby Boomers.
In my opinion there are two ways to generate leads in this market using sales letters and/or postcards (at the beginning).
Here are a few options to consider: Continue reading Real Estate Prospecting Letters To Seniors!
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The following mortgage sales letter shown below is a hard hitting emotional direct response style letter. It could use a little touching up. It’s a model for a mortgage direct mail sales letter.
It uses a ‘Grabber’ on the top of the letter which forces people who open the envelope to read the entire letter, or at least give it a good look over.
Also I recommend using a two letter sequence prior to mailing this letter. For more information on grabber letters and lumpy mail sales letters watch this really good video.
Free Mortgage Sales Letter #1:
As you can see I’ve attached a Million Dollar Bill to the top of this letter. Why have I done this? Actually there are two reasons…
#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.
#2: Since I help people save thousands of dollars on their mortgage I thought these Million Dollar Bills were an especially appropriate eye-catcher. Continue reading Free Mortgage Sales Letter!