One of the fastest growing segments of the population is the senior demographic. After World War II ended there was a large increase in babies being born (between 1946 – 1964). If you were born between these years congratulations, you are a Baby Boomer.
Baby Boomers also have a high home ownership rate. I came to thinking that perhaps this could be a good market to specialize in, especially if the area you live in has a large number of Baby Boomers.
In my opinion there are two ways to generate leads in this market using sales letters and/or postcards (at the beginning).
Here are a few options to consider: Continue reading Real Estate Prospecting Letters To Seniors!