New Restaurant Introduction Letter!

Do you need a new restaurant introduction letter? If so you may want to read this short guide and letter example below.

Many years ago I read a fantastic book on marketing called Mind Your Own business by a grocery store owner and marketing guru,¬†Murray Raphel. In this book were several different real life and effective marketing strategies that were used by different businesses. I don’t remember any of them except one.

The one I remember was a was a simple but powerful introduction letter that a new Deli owner sent to small businesses in the area. I remember this letter because it had a great headline and an even better offer.

The new restaurant introduction letter headline went something like this:

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