A sequence of three real estate farming letters is an old school way to target your neighborhood and introduce yourself as the go to agent for your neighborhood.
My recommendation is to include a promotional item with your contact information on it. Make sure that this gift item is something that your neighbors can use over time so that your name is still in front of your neighbors weeks after they put your letter in the recycling bin.
This is a sample retail Spring Into Savings postcard marketing that we used for at least two years.
A seasonal promotion like this Spring or Easter postcard marketing strategy works hand in hand with a seasonal email marketing sequence and text message marketing.
A well crafted restaurant sales letter is one of many ways to get new customers in the door to your restaurant or deli.
Below are two examples of letters you can model for your business. The first letter is for a pizza shop owner and the second one is for a deli or any restaurant that serves lunch.
By the way, just because each letter is written for a specific type of restaurant it does not mean that you can’t model them for your business.
Date
Recipients Name
Recipients Address
Dear Name,
There’s nothing like a fresh, hot pizza! When you or your family crave a delicious slice of pizza with homemade crust and sauce and all your favorite toppings, we are right around the corner.
At (Name of Pizzeria), we know that feeling – your stomach is making that rumbling sound; your mouth is watering; and there is no way that you’re going to cook tonight, right? Continue reading
Your real estate agency has several different niches that they want you to target for lead generation.
One technique that is taught is to mail an expired listings letter or postcard to owners of homes that have not sold.
The following mortgage broker letter to realtors is a good model to work with if you want to target real estate agents in your area.
As you know, one of the fastest ways to build your book of business is to get realtors to refer their clients to you.
Realtors are an eclectic bunch so you need to target the ones are who doing the most business. This will really refine your list. Read the marketing tips below for more strategies to help you grow your business.
Below are two different types of financial planner planner prospecting letters.
The first letter is a low key soft selling letter that most planners would feel comfortable using in their marketing efforts to attract new clients.
The second letter is a more aggress emotional direct response marketing lead generation letter.
Can a simple life insurance prospecting letter generate a flood of leads for your agency? The short answer is no. But you may be able to generate a few new clients from a letter if it’s sent to the right list.
There’s an old saying (I’m paraphrasing), ‘I don’t know one way to get 100 new clients in the door. But I do know ten ways to get one’.
Combine a direct mail with your other online and offline marketing strategies and you will get a steady trickle of prospects.
If you have a list of clients who know you or if you are fortunate to have permission to mail to another professionals list (CPA, Financial Planner, Broker etc), then a modeling and mailing letter like this may help you generate life insurance leads. Continue reading
Can you grow your business with a bookkeeping introduction letter?
Every business needs a bookkeeper. As a business owner in California we have to take on many different jobs. We are constantly juggling numerous aspects of the businesses, due in large part to all of the laws and regulations. It’s challenging to say the least.
On top of that we have to keep our books in order for the IRS, and we have to know our numbers in order to grow our businesses.
With that said, it’s hard to find a good bookkeeper. We went through about a dozen of them because they were either unreliable, not very good, or they were too expensive.
There is plenty of business waiting for a good bookkeeper out there. So if you put together a nicely written bookkeeping services introduction letter I am confident you will get new business from it (see additional advice below the letter).
Listen. Just one new bookkeeping client will more than cover the small investment in a direct mail campaign, and that does not include the referrals you’ll get from your new client.
The bread and butter for many dance studios is in attracting children as students because parents want their children to stay active, creative, and provide them with an hour to go shopping! Hey we all need a breather now and then.
You can rely upon word of mouth advertising through families networking with each other, which can take time and grow on it’s own naturally. Or you can take things into your own hands and grow your dance studio business faster by sending a dance studio sales letter to parents of children who many be interested in dance.
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