Real Estate Email Marketing Tips and Techniques!

In this guide you’ll learn some real estate email marketing tips and techniques that will help you grow your business.

Email marketing Marketing trends evolve all the time, but email remains one of the most effective marketing tactics on the World Wide Web.

Surveys show that it generates more sales and revenue than even the social media and tech giants like Google, Twitter, and Facebook. What could be more amazing than being able to spend just one dollar to generate up to $40 in sales?

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The problem, however, is that most people do not really know how to market through emails the right way. There is a fine line between driving engagement through email marketing and actually spamming people’s inboxes. Continue reading Real Estate Email Marketing Tips and Techniques!

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Homeowners Insurance Prospecting Letter!

Can homeowners insurance prospecting letters generate qualified leads?

The problem that most agents have with insurance sales letters is that they don’t make the time to write them and mail them.

There is also another problem in the industry as a whole. Most agencies only send one letter to a list and if it doesn’t work they say to themselves, ‘marketing insurance through the mail does not work’.

Perhaps the solution is you need to send more than one letter and follow up consistently. I know, it sounds expensive and time consuming. But if you mail a sequence of letters to a well researched and highly qualified mailing list, and if you send all non responders a followup mailing (newsletters are best), you may find that it’s a very viable marketing medium (direct mail).

Homeowners Insurance Sales Prospecting Letter Sample!

Continue reading Homeowners Insurance Prospecting Letter!

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Social Media Lead Generation Basics For Real Estate Agents!

The social media has experienced phenomenal growth over the last decade, making it one of the most powerful tools for lead generation today.

There is a mammoth community of users on networks like Facebook, YouTube, Instagram, and Twitter. All you have to do is join these platforms and seek out, find, and connect with your band of prospects.

Regrettably, the crowded nature of the social media is also it’s undoing. Now, you have to do more than just posting something on these networks to be able to engage your followers. There are best practices to follow – which are precisely what this guide is about.

Facebook Lead Generation.

This giant network boasts well over 2 billion monthly active users. That’s a huge community of potential customers for your real estate business, which is why it should be top on your list of networks to include in your social media strategy.

Start by creating a business page to start building a fanbase. Once everything checks out, you can begin posting content that you want your followers to engage with. These could be local market updates, selected gossip that may affect the locality, neighborhood news, restaurant reviews and more.

You could use a suitable tool to schedule and publish your Facebook posts automatically to save you some time, but don’t forget to check your page from time to time to respond to comments and user queries.

The form of content to post on Facebook

Articles are great for posting on Facebook. You can always create long articles on popular real estate topics, post them on your website and share snippets of these on your Facebook page with backlinks to your website to drive traffic.

However, real estate is an incredibly visual industry, and people will engage more with videos, images and other visual media than they will with text. Besides, visual content typically gets shared more than twice as much as Facebook posts without pictures. Continue reading Social Media Lead Generation Basics For Real Estate Agents!

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Hotel Sales Letter Sample!

A direct mail hotel sales letter is a great way to help you book your rooms.

The online marketplace for bookings is mostly about competing on price and not about the experience one can have at your hotel.

If you are in the luxury hotel business you are making a mistake by strictly competing on price because you will constantly be dealing with people who are looking for a deal, discounts, and sometimes they can be the most problematic guests.

Why not try positioning yourself as a hotel with exceptional service and amenities that will knock the socks of your guests rather than on price?

Take for example this basic ad copy for a hotel:

Continue reading Hotel Sales Letter Sample!

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Letter Requesting Email Address!

If you need a letter requesting an email address for marketing purposes consider modeling the example below.

In the sample letter we used a realtor as the person requesting the email address from clients and prospects.

In real estate it’s very common to get a prospects email address from an open house or a casual meeting.

It’s also common to get a mailing address from a prospect as well but not their email. Perhaps the prospect left their mailing address at an open house, or you purchased a mailing list (like expired listings or pre foreclosures in the realtor marketing arena), or you are targeting people in your sphere of influence and don’t have all of their email addresses.

Another common problem with gathering email addresses is that people change their email and they don’t let you know.

The first letter example below assumes that the agent does not know or has not met the recipient (prospect). It could be used as a prospecting letter or lead generation letter.

As always, don’t send one letter. Sequence your letters.

Letter Requesting Email Address!

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Email List Building For Realtors!

As a real estate agent, one of the surest ways to ensure you stay in the minds of your prospects is by sending them a series of drip emails within specific time intervals.

The contents of these emails could be anything from reminders of ongoing promotions to roundups of new content on your website that they might find useful.

To build deeper relationships with prospects, you may want to send out more targeted email blasts with explicit propositions such as a suggestion to check out your open house on a particular date.

These targeted emails are the better approach for leads that have engaged with you in some way online. They could have requested a property valuation on your website or opened the links in your previous drip emails. Continue reading Email List Building For Realtors!

Open House Follow Up Email Letters and Tips!

Open house follow up letters are essential to your success in real estate.

If you don’t follow up consistently (and to it well) you will leave many opportunities on the table.

Here Are Three Open House Follow Up Email Samples:

Continue reading Open House Follow Up Email Letters and Tips!

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Financial Advisor Email Marketing!

Financial advisor email marketing is a sophisticated subject because there are many different ways of using email to generate new clients and to nurture current client relationships.

In this article I will discuss how to use email to get new clients through lead generation. In a future article I will discuss how to use cold email (or prospecting emails) to generate new clients.

So, lets define a ‘lead’. A lead is someone who has shown interest in your services. A ‘prospect’ is someone you identified as an ideal client but has not shown interest in your services yet.

How To Generate Interest In Your Services!

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How to Generate New Business With Thank you Notes, Letters, and Cards!

Having and maintaining good customer relationship is important for the growth of any business. To maintain a good relationship with customers, it’s essential to treat your customers better than your competition.

Thank you notes, letters and cards are a great way to get new and old customers coming back for your services. Below are a few ideas on how to use thank you notes, letters and cards to ensure you’ve got a steady flow of customers to your new business.

Thank You Letters

Letters are a good business tactic to keep in touch with clients while generating a new business. Letters can be used in every business imaginable from real estate and insurance to flower shops and bakeries and everything in between. Continue reading How to Generate New Business With Thank you Notes, Letters, and Cards!

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Medicare Supplement Prospecting Letter

The medicare supplement prospecting letter below is a sample that you can use to model for your upcoming insurance lead generation campaign. If you would like your own letter or a series of letters for insurance marketing you can contact us.

Dear (Name),

If a trusted friend mentioned to you that it was possible to save $300-$600 annually by switching to a different Medicare supplement plan, you would probably say, “Yes, but what’s the catch?” Continue reading Medicare Supplement Prospecting Letter

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