Thank You sales letters are very effective. We use them daily in our salon and spa business, and in our email internet marketing endeavors with great success.
There are many ways to write a thank you letter. But it all depends upon your objective:
- Do you want your current client or prospect to come back and buy something right away?
- Do you want your client to refer someone to your business or website?
- Do you want to build more rapport with your client?
In our brick and mortar business our goals is to build rapport and get our clients to come back and buy something.
First we send a thank you letter that expresses our true ‘thankfulness’ that they chose us for their needs. Then, we give them a special gift in the form of a special coupon just for them.
This letter is effective because it:
- Gives our clients a ‘Wow’ factor, because they never get a thank you letter or card from any local businesses. This builds instant rapport which is a very powerful force in any business.
- They come back and spend more with us.
- They refer us to their friends.
You should use a thank you sales letter in your business right away.
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Thank You Letter Examples For Small Business:
Dear (Name),
At (name of store), our customers are our highest priority. We know that you have many choices when it comes to selecting a retail store for your clothing needs. As one of our new clients, we hope that your recent experience in our store was a pleasant one.
Our inventory has been developed with women like you in mind. We understand that your life is demanding and that sometimes your responsibilities and daily schedules are complex. You may be a career professional, a graduate student or a stay-at-home mom. Or you may play multiple roles like thousands of other women.
What you wear every day is a statement about you. It is a reflection of your personality, your discriminating taste, and your life-style choices. Our buyers are sensitive to this, and our inventory includes a wide variety of clothing that is fashionable, comfortable and functional.
By selecting clothing from our store, you can be confident that you look “right” wherever you are and whatever you do.
Too often, thank you gestures are missing in day-to-day interactions.
Because your patronage is important to us, we are extending a special “thank you” gift to you. We are pleased to offer you a (dollar amount) discount off of any merchandise that you purchase at your next visit to (name of store). This discount expires on (date), so don’t delay! Our inventory is changing every day, often in advance of seasonal changes.
Thank you again for your patronage!
Sincerely,
Name
Car Salesman Thank You Letter:
Dear (Name),
Purchasing an automobile is an important decision. Today, a car is more than just a means of transportation. We no longer live in the small-town environment of years past.
Our lives are much more complicated, and we spend many hours in our cars, commuting to work, running errands, and transporting our children (and ourselves) to and from activities. We expect our cars to be comfortable, safe, and reliable. We also want them to look great and reflect our values and personalities. But most of all, in today’s economy, we look for affordability.
At (Name of company), we understand the importance of satisfying each customer’s unique taste, needs and budget requirements. Although there are many competing automobile dealerships in the area, you recently chose a vehicle from our inventory…and we are grateful.
We hope that the experience was a pleasant one and that you will enjoy your car for many years. Please know that our customer service does not end with the sales. If you have any questions or concerns, don’t hesitate to call us at (phone #) or email us at (email address).
As a final note, our reputation is dependent on satisfied customers like you. With that in mind, we have enclosed a few of our business cards. There may be an occasion that a friend, family member or business colleague is currently (or soon will be) in the market for a new car, and we would appreciate your “spreading the word” about us.
Again, (Company name) thanks you for your patronage and trusts that we will be able to continue serving you in the future!
Sincerely,
Your Name
