If you want to see a professional plumbing contractor letter that will help you get more plumbing clients and contracts, this letter is a good start in the right direction.
This marketing letter needs a little work. It will need a little lipstick:
- Your picture: A trusting pictures can dramatically boos response rates. It doesn’t matter if you are a little ugly. But if you look trusting, you are golden.
- Real signature: A fake signature will decrease response rates. People are smart. But the good news is that you can get real handwriting fonts that fake it so well they will never know. Or you can simply have your signature digitized and printed in color.
- PS: Did you know that about 70% of people reading letters read the PS first? This is where you right something compelling.
- Headline: every letter should have a good headline (there are some exceptions).
Here Is The Sample Contractor Marketing Letter:
Dear Name,
If you are a homeowner, you have most likely experienced the inconvenience of a leaky faucet, a drain blockage or a problem with your water heater. You are not alone. Every homeowner faces this.
No matter how sophisticated your plumbing system is, it is still susceptible to problems that often surface unexpectedly.
These unexpected problems are the ones that are most troublesome. You may be on your way to work, when you notice a leak. You may be expecting house guests, and suddenly there is no hot water.
Occasionally, homeowners try to fix these plumbing problems themselves…and sometimes this works…but not always. Seemingly minor problems may actually be a symptom of a larger malfunction that is not easily detected.
When your plumbing system needs a repair, call (Name of company). Trust our experts. No problem is too small or too large. We know that you depend on a system that works flawlessly every day…whether it’s turning on the dishwasher, flushing the toilet, taking a shower, watering your garden or bathing your children. And when your system doesn’t work, we know that you need and expect quick, efficient and affordable service.
(Name of company’s) professional team has the equipment and skills to take care of all of your plumbing needs. Serving the (…..area), we are committed to providing 100% customer satisfaction 24 hours a day.
Our services include but are not limited to:
- Plumbing System Inspections
- Water Heater Installation and Repair (Tank & Tankless)
- Faucet, Sink and Toilet Repair
- Sewer and Drain Cleaning
- Water and Sewer Line Replacement
- Video Inspection
Whether you currently have a plumbing problem or if you just want a professional inspection, give us a call at (phone #). You can depend on us for excellence.
Sincerely,
Your Name