This HVAC marketing letter is designed to be sent to residential home owners in your surrounding area. It is a general letter that will give you exposure and awareness in many areas of your business.
It needs some work. For example it needs a little formatting, a good headline, a trusting picture of yourself, a PS at the end, and of course your signature. There should also be a deadline date.
It’s a good sample HVAC sales letter. But do you want to know how to make it better?
Choose a specific niche. For example, as summer or spring approaches you should target residences with air conditioners, and residences without air conditioners. These lists are available. If there are not enough names in your area then you can target both. But the better you target your market the better your response rates will be.
Anyway, here is a sample HVAC marketing letter for your to model:
Warm in the winter; cool in the summer…that is the goal of most heating and air conditioning services. At (Name of company) that is our goal too, but it’s not the only goal.
We know that the quality of the air that surrounds you is equally if not more important. Air quality affects our sense of well-being, our state of alertness, our productivity…even our health.
We all want to believe that our homes provide a clean and healthy environment for ourselves and our families. But research has shown the air that we breathe may not be as clean as we think.
Over time, air ducts can become conduits of pollution and bacteria. In fact, the Environmental Protection Agency estimates that indoor air can be at least two times more polluted than air that is breathed outside. And people spend up to 90% of their time indoors.
At (Name of company) we focus on both indoor air comfort AND indoor air quality. Our products and services are in accordance with green standards, and we place a high priority on helping to create healthy homes.
Our services include, but are not limited to:
- Heating and Air Conditioning Inspections
- Duct Sealing and Testing
- Furnace Installation and Servicing
- Air Conditioner Installation and Servicing
Our reputation is based on your comfort and your health. In choosing (Name of company) for your heating and air conditioning needs, you can feel confident that our priorities are aligned with yours.
When it comes to something as important as the air we breathe, we take no shortcuts in providing you the highest quality of air management.
And it’s worth repeating that everything we do is follows guidelines. Call us today at (phone #) so that we can provide you with a free consultation and a no-obligation estimate. You deserve the right to breathe clean air. We make it happen.