The following two real estate prospecting letters can be modeled to help you generate real estate leads in your local area.
Important: I recommend a two letter sequence prior to sending them as described on this website.
They also use a unique ‘Grabber’ that attracts attention and gets your sales letter read. In this case I am using a million dollar bill. You can use any ‘Grabber’ you like in your prospecting letters but make sure it ties in with what you are offering in your letter.
Read this prospecting and sales letter guide for more information on using ‘Grabbers’ or ‘Lumpy Mail’ (it’s really good), and then come back here.
There are many more letters for realtors on this site. Please use the search box (lower left on the navigation bar) or begin with this example.
Realtor Prospecting Letter #1: Targeting Home Owners.
As you can see I’ve attached a genuine looking Million Dollar Bill to the top of this letter. Why have I done this?
Actually there are two reasons…
#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.
#2: Since I help people (name of benefit) get a $500,000 homes for as little as $300,000 (or, get Million Dollar Homes for as little as $700,000) I thought these Million Dollar Bills were an especially appropriate eye-catcher.
My name is John Sample, and my FREE Home Discovery Analysis will help you decide on a home-style that is right for you, what you can afford, and what kind of home will fit your lifestyle now and in the future.
With your FREE Home Discovery Analysis you’ll also get a personalized report that summarizes your most important interests in a new home. This will give you and I a model to work from making it much faster and easier for you to find a new home!
But that’s not all…this report can be updated and changed at anytime and as many times as you want. So if you change your mind about something on your report we can create a new model to work from. A $225 value, yours FREE until (date) June 12th, 2000!
My FREE Home Discovery Analysis has helped many of my clients get a new home that they are proud of and without sacrificing their current lifestyle and spending their entire life savings…
Here’s what a few of my clients have to say:
You can get similar results from working with me, and I guarantee it!
Here’s My Home Discovery $100 Guarantee…
If after your FREE Home Discovery Analysis you decide to let me help you find a new home I guarantee to find you a home that you want and can afford (time frame) within 3 months or I’ll right you a check for $100.00, no questions asked!
Your Home Discovery Analysis is FREE, there is no obligation to work with me, and I will not bother you with any sales pressure. I don’t work that way.
Call 555-555-5555 anytime between the hours of 8am – 6pm Monday through Friday to schedule your FREE Home Discovery Analysis, or use the return reply card that’s enclosed. Don’t wait, call or send in your reply card now!
PS: Schedule your FREE Analysis by (date) August 21st and you will receive a FREE Report called, “Ten Ways To Instantly Increase The Value Of Your Home By As Much As 45%!”
You can download this real estate prospecting letter by clicking this image of it and saving it to your computer:
Free Real Estate Prospecting Letter #2: Targeting Renters.
This next real estate sales letter is for getting renters to move off of there behinds and stop paying rent when they could easily buy a home for around the price as they are paying in rent!
I’ve attached this genuine looking Million Dollar Bill to this
letter for two reasons:
1. I have something very important to tell you about and…
2. Since it involves the most important investment you need to make, I thought this Million Dollar Bill would be an appropriate eye catcher.
Here’s what this is all about…
Money is flowing out of your checkbook. Money you’ll never see again. Rent money.
That’s right, “When you’re renting, you’re just throwing your money away.” I know you’ve heard it a million times. But it’s true.
And as rents continue to rise, you continue to part with bigger and bigger chunks of your hard-earned money. Hard earned money that is going right into the pocket of someone else.
But it could easily stay in your pocket and grow. Because as the value of your new home increases, so does your money!
Before You Set This Letter Aside Think About This…
Most homeowners today were just like you. They thought that buying a home was simply out of their reach. But now they are enjoying a new lifestyle in their very own new home (see the attached pink sheet).
No more rent. No more putting money into the pockets of a landlord.
Buying A Home Is The Smartest Financial Decision You Will Make For Two Reasons:
- Equity build-up, and
- Tax advantages
Let me explain…
Real estate values have risen steadily over the last 60 years (sometimes there are peaks and valleys), but over the long run there has been a consistent increase.
This means that every month when you make a payment on your new home, the amount that you owe goes down.
PLUS, since home values typically increase (and this includes apartments and condos), it is worth a little bit more every month. This is how you build up equity in your home. For example, if your home is worth $120,000 and you owe $70,000, the equity is $50,000 ($120,000 – $70,000 = $50,000).
Also, all of the interest and property taxes that you pay on your home are fully tax deductible! (Check with an accountant or tax specialist.)
Buying A Home, Apartment, or Condo Is Easier Than Ever!
There are lots of different ways to buy a home, and often for the same or less than you are paying in rent this month.
My FREE 20 Minute Rent Analysis will help you decide if home, apartment, or condo ownership is right for you now, or in the near future (it’s free, and there is no obligation to buy anything.) It might be the most important 20 minutes you make in
your financial life.
Call my office on or before (Date) to schedule a time for us to go over your FREE 20 Minute Rent Analysis. Or, call me at (555- 555-5555) anytime to schedule a mutually convenient time to meet.
If I don’t hear from you by (Day) at (time) (My assistant Name will) (I’ll) may call you if there are a few time slots available.
This letter is going out to (number) families and individuals that have a very good chance of making their dream of owning a new home, apartment, or condo come true. So don’t delay. Schedule your FREE 20 Minute Rent Analysis before all of my open appointment slots are closed. In two weeks I’ll be too busy finding new affordable homes for people just like you!
Plus, as a special bonus for acting early and scheduling your FREE 20 Minute Rent Analysis I’ll hand you my Special Report, “10 Costly Mistakes New Home Owners Make And How To Avoid Them!”
Home ownership is right around the corner. Call right now: (555- 555-5555).
PS: In (name of your area) over the last ten years home values have risen (%)! Where do you want your rent money going?
PPS: I’ve attached a pink sheet titled, “What Past Renters Are Saying About Owning Their New Homes and Apartments!” for you to review.
PPPS: Remember, your FREE 20 Minute Rent Analysis may be the most important step you take in your financial life, and it’s only 20 minutes! Don’t delay. There are only a few slots available at this time and they are going fast.
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Related Article: Free Mortgage Sales Letter.